With a view to offering easy and flexible car ownership to customers, Maruti Suzuki on August 28 launched its subscription programme – Maruti Suzuki Subscribe for individuals. The company has tied up with Myles Automotive Technologies to launch it as a pilot project in Pune and Hyderabad.
The subscription programme offers solutions for those seeking to experience the benefits of owning a car without purchasing it. Customers can choose to subscribe a new Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki Arena and a new Baleno, Ciaz and XL6 from Nexa for a period of 12, 18, 24, 30, 36, 42 and 48 months.
They have to pay an all-inclusive monthly subscription charge starting with Rs 17,600 for Swift Lxi in Pune and Rs 18,350 in Hyderabad with no down payment. Once the subscription tenure is over, they can also avail buyback option.
Mr. Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India, said: “In the changed business dynamics, many customers want to shift from public transport and shared mobility solutions to personal cars. They want mobility solutions that are easy on pocket and do not involve long-term financial commitments. Maruti Suzuki Subscribe addresses these changing needs of customers.”
