Maruti Suzuki India Limited on September 24 announced the launch of its vehicle subscription programme for individuals in Delhi, NCR (Noida, Ghaziabad, Faridabad, Gurugram) and Bengaluru.
Maruti Suzuki Subscribe allows a customer to use a new car without actually owning it and by paying an all-inclusive monthly fee that comprehensively covers complete maintenance, insurance and roadside assistance.
The carmaker has teamed up with ORIX Auto Infrastructure Services India, a subsidiary of ORIX Corporation, Japan, to launch Maruti Suzuki Subscribe for these cities. Customers can choose to subscribe a new Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki Arena and a new Baleno, Ciaz and XL6 from Nexa.
They can select duration ranging from 12 months to 48 months, as per their choice.
Announcing the customer centric programme, Mr. Shashank Srivastava, Executive Director (Marketing and Sales) Maruti Suzuki India Limited, said, “The vehicle subscription market is new to India and as such offers a huge untapped potential. Globally, penetration of such leasing programme varies between 5 pc and 30 pc. The comprehensive Maruti Suzuki Subscribe initiative offers customers the multiple advantages and peace of mind from botheration of maintenance costs and insurance renewal. The programme is especially focused to bring convenience to the individual customers.”
Explaining the partnership, Mr. Sandeep Gambhir, MD and CEO ORIX India said, “We are excited to partner with Maruti Suzuki in the efforts to create customised flexible propositions for customers which will provide them a hassle-free and convenient car driving experience.”