Mercedes-Benz continued its leadership position in the luxury car segment for the sixth year in a row. In an unprecedented year affected by the pandemic that witnessed unfavourable market conditions, Mercedes-Benz India handed over 7,893 new cars to the customers in the January-December 2020 period.
According to a press release, ‘Reimagining Excellence’ will be the motto for 2021 with 15 new and facelifted products, new physi-digital experience, differentiated and best-in-class retail experience and long-term sustainability initiatives.
The release said Mercedes-Benz’s Q4 2020 sales grew by 40 per cent over the preceding quarter. Fourteen per cent of sales penetration in 2020 was through online bookings, it added.
The 15 products planned for 2021 comprises a mix of models across body shapes, some without any predecessor in the Indian market. Starting Q2, the all new A-Class Limousine, New GLA, AMG GT Black Series are some of the most promising products lined up for a 2021 debut.