MG launches second edition of ‘Drive Her Back’ initiative

Reinforcing its commitment to gender diversity and women empowerment, MG Motor India has now launched the second edition of its ‘Drive Her Back’ initiative. The returnee-ship programme will engage 32 women for one-year internship across marketing, communications, sales, after-sales, and product functions, said a press release by the carmaker. .

Launched in 2019, Drive Her Back enables experienced and qualified women to resume their careers with dignity and pride. The selected women are extended personalised coaching and assigned internal mentors for adapting to the corporate environment. MG also provides all candidates with networking opportunities and professional development.

Speaking on the launch, Mr Yeshwinder Patial, Director-HR, MG Motor India, said, “MG Motor India is committed towards community and diversity-based initiatives targeted towards key societal challenges. Amongst MG’s workforce, women are active change-makers and can be seen leading several departments. However, despite featuring one of the highest gender diversity ratios in the automobile industry, it is our continuous endeavour to achieve the perfect 50:50 ratio.”

The carmaker has invited entries for the programme, candidates’ performance will be reviewed and they will garner a permanent role at MG Motor India, in case they are shortlisted.