Maruti Suzuki’s premium retail network, Nexa, completed six years of operations in July 2021. With the first showroom in 2015, Nexa has touched the imagination of young and aspirational customers, according to a press release by the company.
Nearly half of Nexa customers are under 35 years of age and first-time buyers make up nearly 70 per cent of its total sales, the release said further.
In a span of four years, Nexa had 380+ outlets covering more than 234 cities across the country. It launched an augmented reality showroom in January 2020. This virtual showroom allows customers to explore Nexa products effectively and efficiently in a digitalised format.
Mr. Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “Driven by innovation, Nexa marks the first initiative by an automobile company to go beyond selling cars and create new formats of car buying experiences. It is our constant endeavour to keep reinventing to deliver the Nexa experience to ever-evolving customers in the field of automobile and lifestyle.”