Maruti Suzuki’s premium retail network Nexa has enhanced its contribution to the company’s total sales. It has dominated the market with over 1.3 million customers in over five years of its launch, said a press release.
Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “We are proud to announce that Nexa continues to maintain its leading position as the third largest automobile brand in India. It helped us attract new set of customers who were earlier not considering us. This is evident from the fact that pre-determined buyers for Nexa cars have increased from 26 pc to over 50 pc in FY2021 Over the years its share of contribution to total sales has enhanced from 5 pc to 19 pc in FY2021