Home New Launches Nissan unveils four-year transformation plan

Nissan unveils four-year transformation plan

An EV crossover which is ‘a true force of wonder’

Nissan introduced an electric crossover SUV, Ariya, on July 15. CEO Mr Makoto Uchida and Chief Operating Officer Mr Ashwani Gupta unveiled Ariya to a global audience during a live-streamed event at the new Nissan pavilion in Yokohama.

The all-new Ariya lets customers travel farther while enjoying greater driving excitement, confidence and comfort, and connectivity, said a press release.

With a 100 pc electric powertrain, Ariya promises powerful acceleration and smooth, quiet operation. Drivers and passengers can relax and enjoy the ride thanks to autonomous driving technology, concierge-level assistance, seamless connectivity and a spacious, lounge-like interior, said the release.

With an estimated range of up to 610 km, Ariya is perfect for daily commutes and weekend road trips alike, added the release.

 “The Nissan Ariya is a truly beautiful and remarkable car,” said Mr Gupta. “It enables you to go further, easier and in comfort. The Ariya is designed to impress, and to express what Nissan strives for – making our customers’ lives better”, he added.

Ariya is scheduled to go on sale in Japan in mid-2021 and will be priced around 5 million yen. It is planned to go on sale in Europe, North America and China by the end of 2021.

Building on Nissan’s strength as an EV pioneer, Ariya takes the powerful performance and capabilities of zero-emission vehicles to a new level.

The car’s all-electric drivetrain combines excellent power delivery, charging capabilities and range. Customers can choose from multiple configurations to meet their individual needs. These include two-wheel-drive and e-4ORCE all-wheel-drive versions, as well as two different battery sizes.

The e-4ORCE all-wheel control system balances the powerful performance with all-weather capability. The system’s twin electric motors provide a balanced, predictable ride, with sports car-level power delivered in the blink of an eye.

Ariya is also the most technologically advanced Nissan car to date. Drivers will feel more confident and less stressed thanks to the ProPILOT 2.0 advanced driver assistance system and the ProPILOT Remote Park and e-Pedal features. Also standard across Ariya lineup is Nissan’s Safety Shield system.

An all-new human-machine interface lets customers use natural speech to adjust car settings. Over-the-air firmware updates keep the Ariya feeling fresh and exciting. Ariya also includes Amazon’s Alexa.

Ariya’s striking looks represent Nissan’s new design language, Timeless Japanese Futurism. It is characterised by a distinctive Japanese approach, conveyed in a simple yet powerfully modern way. Nissan’s designers took advantage of the car’s new EV platform,

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