BMW Group India recently announced the launch of its Facility NEXT in Cuttack. OSL Prestige will represent BMW and BMW Motorrad in the largest full-fledged integrated retail and service facility in Eastern India.
Based on the latest BMW Facility NEXT concept, the new facility showcases the exclusive range of both BMW cars and BMW Motorrad motorcycles. Located at NH16, Bhanpur, the facility is headed by Mr. Mr Charchit Mishra as Dealer Principal.
BMW Facility NEXT is designed to stimulate an emotional connect with consumers across all touch-points. Modern architecture, appealing design, engaging new-age technologies and an exclusive café convey all aspects of BMW Group brands in their distinct attributes throughout the facility, said a press release.
Mr. Arlindo Teixeira, acting President, BMW Group India, said, “OSL Prestige has been a trusted BMW partner and we have strengthened our relationship further by appointing them as a dealer partner of BMW Motorrad also in one of the most promising markets in India.”
Mr. Mishra responded by saying, “We are delighted to represent BMW and BMW Motorrad in an innovative BMW Facility NEXT in the twin city of Bhubaneswar and Cuttack. The culmination of the two fascinating and dynamic brands in this unique format offers customers and prospects an unrivalled dealership experience.”
The new facility is spread over a total area of 73,000 sq. ft. and comprises three levels – vehicle display area, workshop section and a mezzanine floor with a café.