Skoda Auto India has christened its midsized SUV, the first vehicle designed and developed under the purview of the ‘India 2.0’ project, as the Skoda Kushaq.
The name derives its origin from the ancient Indian language Sanskrit. The word ‘Kushak’ denotes king or emperor in Sanskrit.
In its stance, and mannerism, the powerful new Skoda Kushaq personifies its moniker, and at the same time, reflects upon its 125 years of rich history and heritage, said a press release. Further, the anointment with ‘K’ at the very start and ‘Q’ at the very end coherently resonates the virtues of the Skoda SUV family: Kodiaq, Karoq and Kamiq, added the release.
Mr. Zac Hollis, Brand Director, Skoda Auto India, said, “The new Skoda Kushaq will offer a compelling combination of the brand’s timeless design ideals, unmatched performance, superior build quality, exemplary value proposition, and enhanced safety and security. It is deemed to be the bestseller in its class, setting the benchmark for functionality, practicality, spaciousness, and convenience.”