Tata Motors on September 14 announced that its premium hatchback, Altroz will be the Official Partner for Dream11 Indian Premier League (IPL) 2020.
The IPL, which began on September 19, will be played across three venues, located in Dubai, Abu Dhabi and Sharjah in the United Arab Emirates, for a total of 50 days.
Continuing its association for the third consecutive year with the Board of Control for Cricket in India (BCCI), the Altroz follows in the path of its stable-mates, the Nexon and the Harrier, both of which have been the tournament’s official partners, during the 2018 and the 2019 seasons, respectively.
Commenting on the association, Mr. Vivek Srivatsa, Head, Marketing Passenger Vehicle Business Unit (PVBU), Tata Motors, said “The festive season has kicked in well for us and IPL is nothing short of a festival for the cricket fans across the country. We are elated to be back for the third consecutive year with IPL and this time with a car that has set Gold Standards in every sphere – The Tata Altroz. Much like the Altroz, which is India’s safest hatchback, this year’s IPL will be played in a safe and sanitised environment keeping the safety of all players at utmost importance in this current scenario.”
Mr. Brijesh Patel, Chairman, IPL, said, “It is great to have Tata Motors continue their partnership for Dream11 IPL 2020 with their hatchback – Tata Altroz. Tata Motors have been the official partners since 2018 and our relationship with them continues to grow. Over the last two years, we have seen Tata Motors do some great activations for fans. In this challenging and unprecedented year, I am looking forward to Tata Altroz embracing technology to engage IPL fans further. We look forward to delivering great value to Tata Motors in 2020 and growing our partnership further.”
As the Official Partner, Tata Motors will showcase the Altroz in the stadium at all three venues in the UAE, throughout the tournament. The IPL matches will play host to the exciting Altroz Super Striker Awards – the player with best strike rate of the match will win the much sought-after Altroz Super Striker Trophy along with a prize of Rs 100,000. Moreover, the batsman with the highest strike-rate of the tournament drives home the Altroz.