HomeAuto MakersTata Motors’ ‘Go Green’ initiative

Tata Motors’ ‘Go Green’ initiative

Tata Motors has launched a ‘Go Green’ initiative in line with its commitment to environment sustainability.

Under this initiative, Tata Motors, in association with an NGO, will plant a sapling for the sale of every new commercial vehicle and for every new customer who gets his vehicle serviced at the company’s dealer workshop and Tata Authorised Service Station.

The company will nurture the sapling and bestow the customer with a certificate and a link with the geo-tagged location of the plantation, thereby allowing the customer to monitor its status, said a press release.

Commenting on the initiative, Mr. Rajesh Kaul, Vice-President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors, said, “We are pleased to announce this collaboration with SankalpTaru where we are actively engaging with the large base of consumers that the company caters to, in tree plantation drives.”

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