Tata Motors on January 6 announced that it is bringing back its iconic brand Safari with its forthcoming flagship SUV, (codenamed as the Gravitas).
Tata Safari introduced India to the SUV lifestyle, and glamourised the segment in the country for other players to follow. For over two decades, Safari has represented prestige and performance, and in its new avatar, the Safari will carry forward this rich idea and its strong legacy, according to a press release issued by the automotive brand..
Announcing the formal branding of its forthcoming SUV as ‘Tata Safari’, Mr. Shailesh Chandra – President, Passenger Vehicles Business Unit (PVBU), Tata Motors, said, “We are proud and elated to re-introduce our flagship SUV–Safari. The Safari, an iconic brand with a strong following, has been the most sought-after SUV on Indian roads for well over two decades. In its new avatar, the Safari will appeal to the socially active, fun-loving customers who seek out unique experiences and adventure. Its design, performance, versatility, features, and long lasting build quality, reinforce the SUV lifestyle to provide unending pleasure. We are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status.”
The new Safari has evolved to satisfy the new age SUV customers, who demand arresting design, unparalleled versatility, plush and comfortable interiors, outstanding performance for a modern, multifaceted lifestyle, said the company press release. It encourages customers to ‘Reclaim their Life’ with its powerful stance, unmatched performance, effortless drivability, luxurious comfort, spacious interiors and new-age connected technology, which make it ideal for both daily commute as well as an exciting family getaway.