Toyota Kirloskar Motor (TKM) on September 16 announced leading actor, singer and youth icon Ayushmann Khurrana as the Brand Ambassador for Urban Cruiser, ahead of its launch later this festive season.
With the opening of bookings, Toyota’s youngest urban SUV is garnering great response and admiration from customers across the country, said a company press release.
True to the brand imagery of ‘Respect’, Ayushmann is a personality who embodies the core value of the Toyota Urban Cruiser’s attributes of being unconventional yet aspirational, added the release. Having made his mark at a young age, he is known for his bold and experimental choices.
Mr. Naveen Soni, Senior Vice-President, Sales and Service, TKM, said, “Mr. Ayushmann Khurrana is an exemplar of a self-made actor, someone who is extremely versatile and respected by critics and audience alike. His story is an inspiration to many young people and resonates the spirit of the all-new Urban Cruiser. Toyota as a brand has a similar story – we are one of the largest, most respected automobile companies in the world constantly pushing the boundaries.”
He added: “We are confident that with this association, we will be able to connect with the customers, especially the young, across the nook and corners of the country.”
Talking about this association, Ayushmann Khurrana said, “When people ask me about my journey, the love and respect I have earned in the entertainment industry, I always say ‘Respect is simply an outcome of what I have done’. Therefore, I love the idea of ‘respect’ being the mantra of the Urban Cruiser. I am thrilled to be associated with Toyota Urban Cruiser and look forward to sharing more details about the young urban SUV”.
The actor will campaign for the Toyota Urban Cruiser through various electronic and print communications. This will be a part of TKM’s overall marketing strategy for this year, aimed at endearing Brand Toyota to young achievers.