Toyota Kirloskar Motor (TKM) on August 18 announced the launch of its all-new car leasing and subscription programme through a new vertical, Toyota’s Mobility Service.
To start with, Toyota’s Mobility Service will provide leasing and subscription to customers in cities like Delhi-NCR, Bengaluru and Mumbai and gradually expand it to ten more cities within the first year. It will partner with existing brand Kinto under Toyota Financial Services, ALD Automotive India and SMAS Auto Leasing.
Under this new initiative, customers can pick cars of their choice for a tenure of three to five years on a fixed monthly fee on lease. The monthly fee will be inclusive of vehicle maintenance, insurance and roadside assistance. For subscription, customers will have the flexibility to opt for short-term usage of 24 months to 48 months.
Car leasing and subscription gives the convenience of ownership with added flexibilities. It also gives the customer to choose from a variety of products, including Glanza, Yaris, Innova Crysta, Fortuner and the soon- to-be-launched Urban Cruiser.
Mr. Naveen Soni, Senior Vice-President, Sales and Service, TKM, said, “It has always been our endeavour to introduce products and services in line with the evolving customer needs. The role of Toyota’s Mobility Service is aimed at providing one such solution catering to emerging mobility needs of the customers. Both leasing and subscription are expected to grow significantly in the coming years. In time, we want to provide all possible models of mobility service by working closely with our corporate, fleet customers and subscribers to understand their needs and offer customised and futuristic solutions such as mobility-as-a-service and connected cars.”