VW implements new brand design and logo

Volkswagen Passenger Cars India on July 20 announced the implementation of new brand design and logo across all its 150 dealerships in the country.

The company has already implemented 30 touch-points in Phase-I and plans to complete the remaining touch-oints in a phased-wise manner in the year 2021.

Through the implementation of the new brand design, Volkswagen aims to make its dealerships more human, attractive and emotional, said a press release.

Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “The implementation of new brand design across our dealerships marks a new era for Volkswagen in India. By implementing the new brand design and logo, we aim to create a 360° customer experience that is intriguing and contemporary across all channels and appeals to our customers.”