Citroen gets new brand identity

The elegant new emblem signposts the brand’s transition and evolution, and will debut at the end of September on a significant conceptual Citroën family vehicle.

Citroën revealed a fresh corporate brand identity and logo of the company, signaling a bold and dynamic new era for the 103-year-old brand. This new identity will accelerate its mission to make electric mobility accessible to all and extend its core DNA for affordability, audacity and customer wellbeing.

The elegant new emblem signposts the brand’s transition and evolution, and will debut at the end of September on a significant conceptual Citroën family vehicle. Versions of it will then progressively enhance future Citroën production and concept vehicles from mid-2023 on. The prominent, enhanced vertical oval will introduce a new direction in design language in which the visually prominent badge will become an immediately recognizable signature element of all Citroën models.

Citroën CEO, Mr Vincent Cobée, said, “Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules. This ensures that their entire experience – particularly going electric – is more affordable, comfortable and enjoyable whatever their wants and needs.”