CARS24, India’s leading AutoTech platform, has launched CARE+, a revolutionary after-sales program designed to transform the used car ownership experience. CARE+ offers an all-in-one solution that includes extended warranty, annual servicing, 24×7 roadside assistance, and guaranteed resale value—bringing simplicity and assurance to millions of car owners.
In a market where used car buyers often face post-purchase challenges alone, CARE+ delivers much-needed structure and support. CARS24’s internal research reveals that over 80% of used car buyers in India feel uncertain or underserved after their purchase—CARE+ aims to change that, permanently.
According to CARS24 insights, 65% of used car buyers in India say they’ve never received any warranty or post-sale support after purchasing a vehicle. Nearly 70% have no clarity about their car’s future resale value, while 60% are unsure whom to trust for repairs or servicing once the vehicle leaves the dealership. Alarmingly, one in two end up paying out-of-pocket for issues that should have been covered under warranty. What’s even more concerning is that most buyers are unaware if a warranty even exists—let alone what it includes or how to claim it.
CARE+ is built to fix this from day one. Every major ownership need is accounted for and managed in one place: warranty, servicing, emergency support, and guaranteed resale.
CARE+ integrates four key services under one offering:
- Extended Warranty: Covers up to 3 years or 45,000 km across critical components like engine, transmission and AC. Includes pickup and drop, with repair access across India.
- Annual Servicing: Certified technicians, genuine parts (Castrol, OEMs), real-time tracking and free pickup & drop. Includes complimentary wheel alignment and balancing.
- 24×7 Roadside Assistance: Support for flat tyres, jumpstarts, emergency fuel delivery, minor repairs and towing up to 40 km.
- Assured Buyback: Resale value is guaranteed from Day 1, enabling upgrades after 12 months.
Most used car platforms stop at the transaction. CARS24 believes the real challenge begins after delivery. CARE+ is built to change that by offering a seamless, professional and fully-managed ownership experience.
“We’ve seen that trust in the used car market comes down to two things, clarity and support,” said Gajendra Jangid, Co-founder and CMO of CARS24. “CARE+ offers both. It’s not a feature. It’s a mindset shift. It tells our customers: you’re not on your own after the sale.”
“Used car ownership in India has always come with compromises on quality, on service, on resale value. CARE+ eliminates the guesswork. Everything is integrated, backed by data and managed directly by us.” he added.
CARE+ is now available across key cities and will roll out pan-India over the next quarter. Customers can opt in at the time of purchase, with no third-party dependencies or post-sale friction.
Since its soft launch, over 1000+ customers across 3 cities have already opted into CARE+, with a 4.8/5 satisfaction rating across servicing and claim experiences.
CARS24 expects more than 1 in 2 new customers to adopt CARE+ by the end of the year.
With this launch, CARS24 becomes the first player in the Indian used car market to offer a fully-integrated, tech-enabled ownership plan built not as an add-on, but as a core product experience.
