Hindalco reveals New Brand Identity in a bold move to transform indian manufacturing

Hindalco Industries Ltd., the metals flagship of the Aditya Birla Group, has introduced a bold new brand identity, signaling its evolution from a materials supplier to an engineered solutions provider. This transformation highlights Hindalco’s role as a co-creator and problem solver, driving innovation across sectors like electric mobility, renewable energy, energy storage, semiconductors, and high-end electronics.

The new identity was unveiled by Aditya Birla Group Chairman, Mr. Kumar Mangalam Birla, in the presence of industry leaders, policymakers, and business partners.

Speaking at the launch, Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group, said, “Today, Hindalco is a mini conglomerate in itself, with 52 plants across 10 countries producing a diverse portfolio of high-quality products that contribute to the global economy. We are committing ₹45,000 crore across aluminium, copper, and specialty alumina businesses to deliver both upstream and next-generation high-precision engineered products”. He added, “Hindalco’s new identity reflects our role as a catalyst for change, a problem solver, and a co-creator of new solutions that power progress across industries. And above all, it embodies our commitment to always being a force for good.”

The new Hindalco brand logo, featuring a bold and dynamic ‘H,’ represents forward momentum and reinforces the company’s role in shaping India’s industrial and sustainable future. This transformation is not just about advanced materials, it is about cultivating innovation, attracting top talent, and fostering a high-performance culture that drives continuous progress.

Mr. Satish Pai, Managing Director, Hindalco Industries Ltd., added, “This marks a pivotal moment in Hindalco’s journey as we transition from a metals manufacturer to an innovation-driven solutions provider. Our investments in advanced materials, circular economy solutions, and cutting-edge applications will redefine manufacturing in India and beyond. The new brand identity, ENGINEERING BETTER FUTURES, reflects our core principles: Sustainability, Circularity, Durability, and Precision Engineering. These pillars form the foundation of our transformation, ensuring we create a lasting impact for generations to come.”

Hindalco’s advancements are already revolutionizing industries and fostering strategic partnerships to accelerate innovation. In automotive and electric vehicles, its lightweight materials enhance efficiency and sustainability. In packaging, it is pioneering circular solutions to minimize waste and improve recyclability. Hindalco is also collaborating with battery manufacturers, developing specialized aluminium and copper materials for anode and cathode components, enabling the next wave of energy storage solutions. In aerospace and defence, it has played a crucial role in ISRO’s landmark projects like Chandrayaan and Mangalyaan, supplying high-performance materials that reinforce India’s space capabilities.

Sustainability remains a cornerstone of Hindalco’s transformation. The company is advancing its green initiatives with projects such as India’s first e-waste recycling plant by Birla Copper and a 100MW renewable energy project in Odisha, integrating wind, solar, and pumped hydro storage to provide stable, round-the-clock power.

For the fifth consecutive year, Hindalco has been recognized as the World’s Most Sustainable Aluminium Company in the S&P Global Corporate Sustainability Assessment (CSA) rankings. Its ongoing focus on energy-efficient production, waste reduction, and eco-friendly materials aligns with India’s ambitious net-zero goals.