Mahindra is revolutionizing the automotive customer journey with an immersive, experiential approach to SUV sales and service. Guided by its Heartcore Design philosophy, Mahindra’s next-gen dealerships will deliver a sophisticated, interactive, and tech-driven experience, spanning from the showroom to the service bay, for its entire lineup of Electric Origin and ICE SUVs.
A Holistic, Sensory-Driven SUV Showroom Experience
Designed to evoke progressive design, intelligent innovation, and refined elegance, Mahindra’s revamped showrooms feature a modern color palette, dramatic lighting, intuitive technology, and seamless interaction, creating an engaging and futuristic retail environment.
Mahindra’s reimagined dealerships go beyond just car sales—they offer an immersive, next-gen experience. Customers will step into a dynamic environment featuring:
- Breakthrough Technologies – Showcasing innovations like the INGLO Electric Origin architecture, MAIA, the world’s fastest automotive mind, and cutting-edge Hero features.
- Sonic Studio Experience – India’s most immersive in-car audio system, powered by a 1,400-watt, 16-speaker Harman Kardon setup with Dolby Atmos.
- Expert Guidance – A team of 500 specialists from luxury and premium brands delivering personalized consultations to help customers get the most out of their Mahindra SUVs.
Revolutionizing After-Sales with AI & Remote Diagnostics
Mahindra is setting a new benchmark in after-sales service, integrating AI-driven solutions and remote diagnostics for a seamless ownership experience. Key innovations include:
- EV-Ready Service Infrastructure – Dedicated service bays for eSUVs, expert EV-trained technicians, and advanced tools and technology designed for world-class SUVs.
- Predictive & Remote Diagnostics – Industry-first Remote Vehicle Diagnostics (RVD) and predictive maintenance for software-driven vehicles, ensuring proactive service.
- Battery Repair Centers – A strategically located nationwide network for comprehensive EV battery care.
- Precision Service by Experts – A 400-strong team of Mahindra Tech Experts, backed by Mahindra Research Valley (MRV) engineers, delivering top-tier service and support.
Unmatched EV Ownership Support with CHARGE.IN
Mahindra introduces CHARGE.IN, a dedicated EV charging vertical with 350+ experts delivering customized charging solutions. From home charger installations to seamless integration with India’s fastest-growing DC charging network, CHARGE.IN ensures a hassle-free and efficient electric mobility experience.
Me4U App: A Connected Ownership Ecosystem
The Me4U App redefines the ownership experience, streamlining everything from pre-sales to after-sales with:
- Smart Pre-Delivery Features – Real-time order tracking, test drive bookings, and vehicle insights even before delivery.
- Connected Vehicle Management – Live vehicle status, remote controls, and energy management for a seamless post-delivery experience.
- Integrated Charging Solutions – Seamless access to 50% of India’s fastest DC chargers by March 2025, including wall box charger integration, payment gateway support, and nationwide DC fast-charging connectivity.
Unlimit Love, Unlimit India: A Nationwide Celebration
Mahindra is ushering in a bold new era with a nationwide celebration at its dealerships and service centers, offering:
- Personalized showroom walkthroughs, immersive test-drive experiences, and interactive tech showcases.
- Exclusive engagement with expert sales consultants, themed giveaways, and innovative financing options like the ‘Three for Me’ program.
- A grand milestone on February 14, when bookings open at 9:00 AM for the BE 6 and XEV 9e across nine variants.
More than just a launch, this event embodies Mahindra’s Unlimit Love vision, forging an emotional and tech-driven bond between customers and their future SUVs.
