Apollo Tyres Ltd has taken a bold step in redefining the tyre retail landscape with the launch of its first super premium branded outlet in Bengaluru, marking a significant milestone in the company’s retail journey. The outlet was inaugurated by Rajesh Dahiya, Vice President – Commercial (India, SAARC & Southeast Asia), Apollo Tyres Ltd.
Located in southern India’s automotive hub, the new store goes beyond traditional retail—it’s designed as a smart, emotionally engaging, and community-focused space tailored for modern motorists.
This super premium outlet serves not just as a point of sale, but as an experience centre offering personalised tyre and mobility solutions that align with customers’ vehicle brands and individual driving preferences. Positioned as a premium destination for auto enthusiasts, it reflects Apollo Tyres’ commitment to innovation, customer experience, and the future of mobility retail.
Rajesh Dahiya, Vice President, Commercial (India, SAARC and Southeast Asia), Apollo Tyres Ltd said, “Tyres are more than just a product — they are an extension of the driving spirit. Our new retail format, is designed to emotionally connect with our customers, offering them not only the best products, but also a space to belong, engage and be inspired.”
Key Features of the new premium outlet:
- Curated Solutions, Not Hard Selling: Personalised tyre and mobility recommendations built around vehicle type, lifestyle and driving needs
- Community and Connection: Outlet serves as a basecamp for driving enthusiasts to connect with like-minded tribe, forming a lifestyle ecosystem around the brand
- Elevated Customer Experience: Premium hospitality, lounge-style service areas and immersive brand storytelling turn every visit into a memorable experience
- Smart Service Innovation: Intelligent product selection, quick-fit services, and digital appointment systems ensure speed, convenience and comfort
- Brand-centric Offerings: Specialised tyres and service packages aligned to luxury, performance and vehicle brands.
A New Retail Era for Automotive Enthusiasts
This new retail model represents a shift from transactional tyre purchases to emotional brand interaction, helping customers feel valued, understood and part of a larger movement. It marks the evolution of the relationship between Apollo Tyres, its retail partners and its customers — from sales to service, from product to passion.
“By creating a space where premium mobility meets community, we are reshaping the way people think about tyres — as a lifestyle choice, not just as a necessity,” added Mr Dahiya.
The company plans to scale this retail experience with 4-5 more premium outlets slated to launch across super metros in the coming months, reinforcing its commitment to convenience, comfort and connection.
