Ashok Leyland, the Indian flagship of the Hinduja Group and a leading commercial vehicle manufacturer, has inaugurated a new 3S (sales/service/spares) dealership outlet by Grover Motors Pvt. Ltd. in Ludhiana, Punjab. The advanced dealership spans 1,04,000 sq. ft. with 30 service bays. This expansion brings Ashok Leyland’s total MandHCV network touchpoints in Punjab to 17.
The new outlet is strategically located on Old GT Road, and will cover the key districts of Ludhiana, Fatehgarh Sahib, Sangrur and Barnala. The 24X7 operational oultet is equipped with modern tools and equipment such as wheel alignment machines, pneumatic systems supported by mobile service vans, 8 accidental repair bays featuring advanced repair systems, and trained technicians to ensure seamless service. The facility was inaugurated by Mr. Anil Dhingra, Head Aftermarket, in the presence of the local Ashok Leyland team and representatives from channel partner.
Mr. Anil Dhingra, Head Aftermarket-MHCV, Ashok Leyland, said, “We are excited to further strengthen our presence in Northern India. This region has always been an important market for Ashok Leyland. We have been working on establishing a strong foothold in the region, and the new outlet will bolster our presence in this geography. Our partner, Grover Motors Pvt. Ltd., with its strong presence in the territory, will ensure we grow our family of customers while ensuring we serve them better. We aim to contribute meaningfully to the larger ecosystem in the area with our innovative mobility solutions. The new outlet represents another step towards achieving our vision of being among the Top 10 CV makers in the world”.
Mr. Kulwant Singh Grover, MD, Grover Motors Pvt. Ltd. said, “We are delighted to further strengthen our partnership with Ashok Leyland and address the growing demands of customers in Punjab. The new outlet will enhance the brand’s visibility in the region. Ashok Leyland has been a trusted and preferred brand in Northern India, renowned for its reliability, durability, and better total cost of ownership. We are committed to providing best-in-class ownership experience to our customers, and we look forward to not only expanding our customer base but also fulfilling their diverse transportation needs comprehensively by delivering complete mobility solutions through this partnership”.
