Audi India has strengthened its retail presence in the country with the inauguration of its second showroom in Hyderabad, Telangana, introducing Audi’s global Progressive Showroom Concept for the first time in the city. The new state-of-the-art facility underscores the brand’s commitment to Hyderabad’s fast-growing, modern, and progressive luxury car market.
Built around Audi’s Global Progressive Showroom Concept, the showroom places people, technology, and sustainability at the core of the customer experience. The thoughtfully designed space features multiple zones tailored to different stages of the purchase journey. ‘The Progressive Lab’ highlights Audi’s Vorsprung DNA, while ‘The Stage’ showcases the brand’s latest progressive models. Customer interactions are further enhanced through immersive consultations at ‘The Library Unit’ and the relaxed ambience of ‘The Open Lounge’. Adding to the experience is a distinctive floating car display that offers a striking 360-degree view of the vehicle.
The premium elements of the new concept create open and vibrant spaces that bring alive the Audi brand story and create a pleasing buying experience for its iconic models, enhanced by a rich assortment of accessories and merchandise.
In addition to this, an exclusive Audi Approved: plus and Audi service facility located at Gachibowli will cater to pre-owned and after-sales requirements of the customer. Staffed by Audi-trained technicians and equipped with approved diagnostic tools and repair equipment, the service centre will provide maintenance aligned with the brand’s best practices.
Mr. Balbir Singh Dhillon, Brand Director, Audi India, said, “The inauguration of our second Audi showroom in Hyderabad marks an important milestone in our India growth strategy. The space, designed by Audi’s Progressive Showroom Concept, reflects our philosophy of Living Progress by offering a memorable and personalized experience for our customers. The city holds immense potential for luxury automobiles, driven by its thriving IT sector and discerning customer base. This facility will serve as a gateway to the Audi brand experience for customers across Telangana. We remain focused on expanding our network to enhance accessibility while upholding the highest standards of quality and customer service that define Audi globally.”
With a focus on optimized processes centering around people, the entire “Progressive Retail” experience is designed to be simple, intuitive, and seamless. Personalized consultations ensure that customers receive the perfect service and the right amount of inspiration, information and experience for the duration of their stay and afterwards.
Mr. Vikas Chowdary, Dealer Principal, Audi Hyderabad Central, said, “We are delighted to bring the iconic Audi experience to Hyderabad. The city has witnessed remarkable growth in the luxury car segment, and we are committed to setting new benchmarks in customer satisfaction and service excellence. Our team is dedicated to delivering a personalized experience that matches Audi’s global standards while understanding the unique preferences of customers in this region.”
The brand currently has 67 touch points and will be adding more facilities this year.
