BMW Group India has strengthened its presence in Rajasthan with the launch of the MINI brand for luxury customers in the state, alongside the opening of a new showroom in Jodhpur.
With this expansion, the company now has a presence across key cities in Rajasthan, including Jaipur, Udaipur, and Jodhpur, further enhancing its reach in the region’s premium automotive market.
Sanghi Classic is the exclusive dealer partner of BMW in Rajasthan since 2009 and now has also been appointed to represent MINI. This marks MINI’s strategic entry into one of North India’s most promising luxury automobile markets, ready to excite customers with a dynamic portfolio and energetic brand engagements.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “BMW Group India is on the path of success and we want to take our highly aspirational brands to valuable luxury clientele across the length and breadth of the nation. Rajasthan has always been a vibrant market with a deep appreciation for design, individuality and true luxury. It is a very strategic market for us and we are elated to announce a significant expansion here. First, MINI’s debut in this state will cater to creative, unique and urban fans and tap a new segment. Secondly, addition of a new showroom in Jodhpur, housing both BMW and MINI, will underscore our commitment to offer a modern, immersive and highly personalized experiences to a wider audience in the state.”
Mr. Puneet Sanghi, Dealer Principal, Sanghi Classic said, “We are proud to strengthen our long-standing partnership with BMW Group India. MINI represents creativity, individuality and a unique driving spirit that resonates strongly with the evolving luxury consumers in Rajasthan. Our Jaipur facility has been transformed into a Retail.NEXT facility and we have just opened the doors to our state‑of‑the‑art Retail.NEXT facility in Jodhpur as well. With the growing demand for premium mobility, Sanghi Classic is deepening its roots across the state and is committed to delivering a world-class sales and service experience in the region.”
MINI is a globally iconic brand known for blending heritage with innovation, offering models like the Cooper S, Convertible, Countryman E and JCW Countryman All4, while representing a lifestyle focused on individuality and design.
In India, MINI has a presence across 9 cities with 12 sales touchpoints, supported by BMW Group India’s wider aftersales network spanning 36 cities.
Sanghi Classic plays a key role in Rajasthan, operating premium showrooms in Jaipur, Udaipur, and Jodhpur, offering integrated sales and service experiences.
BMW’s Retail.NEXT concept enhances the luxury retail experience through digital integration, personalized services, and a seamless showroom layout, ensuring a modern and immersive customer journey.
