Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has officially entered the Spanish market through a strategic partnership with Noria Motos, part of the ONEX Group. This expansion marks Hero’s presence in its 50th international market, further strengthening its foothold in Europe. With over 125 million customers worldwide and more than 24 years of global leadership, Hero continues to accelerate its international growth with a portfolio of Euro 5+ compliant models tailored for the region.
Mr. Sanjay Bhan, Executive Vice President, Hero MotoCorp, said, “Hero MotoCorp’s entry into Spain marks a defining milestone in our global expansion journey. Following our foray into Italy, our launch in Spain further strengthens our footprint across Europe – one of the world’s most dynamic two-wheeler markets in the world. With presence now spanning 50 international markets across five continents, we reaffirm our commitment to redefining the future of mobility through next-gen mobility solutions that deliver Limitless Freedom and Limitless Adventure to riders everywhere.”
The ONEX Group, through Noria Motos, will make the products available to Spanish customers with 30+ official sales and service outlets in major cities across Spain and plans to expand to 50+ locations by 2026, gradually deploying 100% of its network by 2028. Hero MotoCorp’s robust network of Authorized Dealers and Technical Services at more than 30 locations across the country will guarantee seamless after-sales service and commercial support.
Commenting on this partnership on behalf of ONEX Group, Dawinder Wahla Singh, Business Head, Noria Motos said, “We are proud to partner with Hero MotoCorp as they make their debut in the Spanish market. Both Hero MotoCorp and the ONEX Group share a deep commitment to putting customers first and ensuring a seamless ownership experience, supported by a robust sales and service network across the country. The Hunk 440 and Xpulse 200 offer a unique combination of technology and value that will resonate deeply with Spanish consumers.”
The Brand Philosophy: “You Are Limitless”
Hero MotoCorp marks its entry into the Spanish market with a bold brand philosophy: “You Are Limitless”, celebrating the freedom, courage, and individuality of modern riders. Reflecting this spirit, Hero brings three flagship models—Xpulse 200 4V, Xpulse 200 4V Pro, and Hunk 440—all Euro 5+ compliant and tailored for the new generation of global riders.
Hunk 440: Limitless Freedom
The Hunk 440 enters the L3e-A2 performance category, offering strong low-end torque (36 Nm @ 4000 rpm) and 27 BHP @ 6000 rpm. Built on a high-tensile steel trellis frame, it delivers high-speed stability and agile handling. Key features include:
- Dual-channel ABS with large front (320 mm) and rear (240 mm) discs
- KYB USD Cartridge Forks
- Full-digital TFT display with Bluetooth & navigation
- All-LED lighting
- Wide 150/60 ZR 17 radial tyres
Starting at €3,488, it comes in Twilight Blue and Phantom Black.
Xpulse 200 Family: Limitless Adventure
The Xpulse 200 4V and 4V Pro offer the perfect blend of city convenience and off-road capability. The Xpulse 200 4V Pro delivers 18.9 BHP and 17.35 Nm of torque, ideal for steep climbs and long rides. Key features:
- 3 ABS Modes: Road, Off-road, Rally
- Touring-ready tech: digital dash, Bluetooth navigation, gear indicator, LED projector headlamp
- Long-travel suspension for European terrains
Pricing starts at €2,592 for the 4V (Matte Nexus Blue) and €2,792 for the 4V Pro (Pearl Fadeless White).
Commitment to Quality
To reinforce customer trust, Hero offers a 3-year standard warranty, extended by an additional 2 years as a special launch offer (T&Cs apply).
Together, these models showcase Hero’s engineering excellence, racing pedigree, and commitment to empowering riders with Limitless Freedom and Limitless Adventure.
