Mercedes-Benz India, the country’s most desirable luxury automobile brand, has inaugurated a new luxury sales showroom in Bhopal, Madhya Pradesh, reinforcing its growing focus on emerging luxury markets across India. The new facility further strengthens Mercedes-Benz’s footprint in the region and highlights the brand’s commitment to expanding its presence in fast-evolving urban centres.
Operated by Mercedes-Benz India’s long-standing franchise partner, Landmark Cars, the Bhopal showroom aligns with the brand’s customer-centric ‘Go to Customer’ strategy. The initiative aims to bring world-class luxury experiences closer to discerning customers in cities like Bhopal, which continues to demonstrate strong growth potential in the luxury automotive segment.
The newly opened Landmark Cars Bhopal showroom follows Mercedes-Benz’s innovative ‘Stars at Mercedes-Benz’ top-end vehicle flex format, offering high flexibility in showcasing the brand’s diverse portfolio at a single location. Depending on customer preferences, the showroom can display models from Mercedes-Benz, Mercedes-Maybach, AMG, and the iconic G-Class range.
Strategically located within a premium commercial complex in Habib Ganj, one of Bhopal’s established neighbourhoods, the showroom spans 1,100 sq. ft. Completed in a record time of just 4.5 months, the facility reflects the agility and scalability of Mercedes-Benz’s retail operations. With excellent connectivity and proximity to existing and potential customers, the new showroom is well positioned to cater to Bhopal’s growing luxury car market.
Key highlights of ‘Stars at Mercedes-Benz’ Format:
Designed to offer high flexibility at a single location within an urban nature, the showroom enables seamless display of Mercedes-Benz’s diverse brands including Mercedes-Maybach, AMG, G-Class, and core Mercedes-Benz models, supported by adaptable brand elements and optimized luxury display space. The design enables to seamlessly switch between logos & brand elements with minimal manual efforts as per the model on display. This unique format allows better space optimization for customers, allowing sharp focus on exclusive customer consultation with dedicated customer consulting area.
The Bhopal showroom is supported by a trained team of approximately 10 professionals and adds to Landmark Cars’ growing network of nine Mercedes-Benz sales outlets across India, with further expansion planned based on market potential.
“Mercedes-Benz continues to build strong momentum in the Indian market in 2025, reaffirming its position as the most desirable luxury automotive brand in the country. We have recorded growth in sales of our top-end vehicles and battery electric vehicle (BEV) portfolio, supported by robust revenue performance. In 2025, we plan to introduce 12 new products, expand our local production portfolio, launch MB.Charge Public, enter new markets, and invest significantly in upgrading our entire retail network.
Bhopal represents an important emerging market for Mercedes-Benz, and with the inauguration of this state-of-the-art showroom, our discerning customers in the city will enjoy an elevated luxury retail experience that reflects the core values of trust, prestige, and excellence synonymous with the Mercedes-Benz brand,” said Emrah Oezer, CFO and Executive Director, Mercedes-Benz India.
Sanjay Thakker, Chairman & Executive Director, Landmark Cars stated “We are delighted to further strengthen our partnership with Mercedes-Benz by inaugurating a world-class luxury sales outlet in Bhopal, a city witnessing steady growth in premium automotive aspirations. This new facility reflects the global luxury standards of Mercedes-Benz, seamlessly integrating modern design, digital-enabled consultations, and a highly personalized customer engagement model. Designed to deliver an immersive and refined purchase journey, the showroom offers customers a holistic luxury ecosystem under one roof, focused on exclusivity, comfort, and convenience. We are confident this new touchpoint will resonate strongly with customers in Bhopal and the surrounding region, reinforcing Mercedes-Benz as the most aspirational and trusted luxury automotive brand.”
With the inauguration of the Bhopal facility, Mercedes-Benz continues to expand its footprint across India’s luxury consumption hubs, combining modern retail formats, digital integration, and curated customer experiences. The brand today has a presence in over 50 cities with more than 140+ luxury touchpoints, reinforcing its position as India’s leading luxury automotive brand.
