Mercedes-Benz, India’s leading luxury carmaker, has strengthened its presence in a key growth market by inaugurating a new state-of-the-art showroom and service facility in Kanpur. This debut marks a significant step in the brand’s ‘Go to Customer’ strategy, aimed at meeting the rising aspirations and demand for luxury vehicles in emerging cities.
The new Prime Star Kanpur facility enhances Mercedes-Benz’s reach, offering world-class products, curated luxury experiences, and benchmark service standards to discerning customers in Kanpur and surrounding regions. This expansion reflects the brand’s commitment to making its luxury offerings more accessible to India’s next generation of buyers.
Prime Star Kanpur’s 3700 sq. ft. sales facility offers a Top-End Vehicle Lounge, exclusive hospitality and a dedicated handover bay. Prime Star Kanpur’s prominent location in Kanpur’s automotive corridor ensures convenience and accessibility while strengthening the brand’s visibility. The facility reflects Mercedes-Benz’s global luxury retail standards, with a focus on the four pillars of design, architecture, customer-centric processes, and digital innovations. It integrates advanced digital tools for bespoke consultations and is staffed by skilled professionals committed to delivering a benchmark luxury experience.
The facility marks a major milestone in Mercedes-Benz’s ongoing journey to unlock new markets and cultivate emerging luxury consumption hubs. Mercedes-Benz already has its strong presence across Uttar Pradesh in cities like Agra, Faridabad, Lucknow, Ghaziabad and Noida.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, stated: “Kanpur is a key market for Mercedes-Benz, driven by rapid industrial growth and the rising aspirations of affluent customers. We’re seeing a strong shift toward luxury consumption in the city, particularly for premium vehicles like Mercedes-Benz. This trend highlights Kanpur’s promising role in India’s evolving luxury landscape. With Prime Star, we aim to elevate customer aspirations and bring the signature Mercedes-Benz experience closer to them.”
He added, “Uttar Pradesh is a stronghold for us, supported by experienced partners in the luxury automotive space. The launch of Prime Star not only meets the rising demand in Kanpur but also extends our reach to emerging markets like Varanasi.”
Harshit Bajaj, Investor, Prime Star, shared,“After Agra, Prime Star is proud to bring the famed Mercedes-Benz’s world-class luxury experience to the discerning patrons in Kanpur, a city renowned for its entrepreneurial heritage and fast-evolving luxury aspirations. The new showroom and service facility blends the timeless values of Mercedes-Benz products with cutting-edge digital innovations and luxury retail experience, while creating a truly immersive journey for customers. Personalized consultations with exclusive hospitality and differentiating customer services, all under one roof, makes Prime Star a luxury benchmark in the market. We are confident Prime Star will fulfil the desires and wishes of customers, reinforcing Mercedes-Benz as the most desired symbol of prestige and trust.”
Prime Star Kanpur enables Mercedes-Benz to cater to customers’ evolving purchase patterns, as increasingly online and offline channels interlink, resulting in the need for a seamless ‘omni-channel’ retail experience. The luxury facility will offer test drives of the entire Mercedes-Benz lineup, including its ultra-luxury range. It will also provide a comprehensive suite of services, encompassing vehicle sales, dedicated aftersales support, and a state-of-the-art BEV charging facility. The exclusive ‘Customer Lounge’ is a space for customers to experience Mercedes-Benz’s desirable ‘Ultra-Luxury’ vehicles. It focuses on the three main design aspects of ‘clarity’, ‘sensuous curve’, and ‘refined rounding’, offering the most exclusive luxury experience.
