Mercedes-Benz, India’s leading luxury carmaker, has expanded its presence in two key growth markets, Faridabad and Agra, as part of its ‘Go to Customer’ strategy. These expansions cater to the rising aspirations and strong demand for luxury vehicles in these regions.
Beyond Agra, Mercedes-Benz plans to further strengthen its footprint in Uttar Pradesh by entering key markets like Kanpur and Varanasi in the coming months. The state’s growing affinity for luxury vehicle consumption highlights its potential as a crucial market. Mercedes-Benz already maintains a strong presence in Uttar Pradesh with a luxury facility in the capital city, Lucknow.
With the inauguration of Prime Star in Agra, Mercedes-Benz has brought its world-class luxury experience closer to customers, bridging gaps in regions previously without a direct brand presence. This state-of-the-art 32,000 sq. ft. facility, operated by Prime Star, features a Top-End Vehicle Lounge, Exclusive Hospitality, and a Dedicated Handover Bay, ensuring a premium experience.
Strategically located in Agra’s automobile hub on NH19, the showroom offers convenient access and reinforces Mercedes-Benz’s presence in Uttar Pradesh. Designed around the brand’s global luxury retail concept, it integrates advanced digital tools for personalized consultations and is supported by a highly trained professional team.
This expansion marks a key milestone in Mercedes-Benz’s strategy to strengthen its footprint in emerging markets. As part of its broader growth plan, the brand will continue expanding into high-potential markets like Kanpur and Varanasi.
“Agra is a key market for Mercedes-Benz, with a growing affluent customer base and increasing demand for our vehicles. Entering this market aligns with our ‘Go to Customer’ strategy, further strengthening the appeal of our world-class products and premium service standards. Customer aspirations in Agra are evolving rapidly, with a strong preference for our ultra-luxury portfolio. We are confident that Prime Star will successfully tap into this rising demand, delivering a curated luxury experience that embodies the excellence of the Three-Pointed Star,” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.
Mr. Harshit Bajaj, Investor at Prime Star, expressed his excitement about bringing Mercedes-Benz’s world-class luxury experience to Agra, a city renowned for its rich heritage and growing demand for premium offerings. He emphasized that the new facility seamlessly combines modern luxury with advanced digital solutions, ensuring an immersive customer journey. From personalized consultations to exclusive hospitality and aftersales services, the dealership provides a comprehensive ecosystem under one roof, elevating the ownership experience. Bajaj is confident that this facility will strengthen the appeal of Mercedes-Benz in Agra and cater to the evolving needs of discerning customers, making the Three-Pointed Star the preferred choice for luxury car enthusiasts.
Additionally, Mercedes-Benz inaugurated a new workshop in Faridabad. T&T Motors Faridabad features an impressive 147-foot façade spanning over 72,000 square feet, complete with an integrated stockyard. As one of the largest facilities, it boasts over 100 parking spaces, 15 productive bays, and 8 supporting bays, along with a Premier Express Prime Service Bay that guarantees service delivery within three hours. Customers can enjoy a luxurious and personalized hospitality experience in the reception area, which includes a dedicated handover bay for customized vehicle deliveries. The workshop also offers a Hospitality Counter with a shop wall, private and semi-private consultation areas, and an upscale customer lounge. Moreover, the site is equipped with a 180KW Fast Charger, allowing customers to relax and enjoy a coffee while their vehicles charge.
