Harley-Davidson is re-launching The Enthusiast as a print and digital magazine designed to showcase motorcycle culture and the riding lifestyle through the lens of the Harley-Davidson brand.
Originally published by Harley-Davidson from 1916 to 2008, The Enthusiast will replace HOG magazine as the official publication of Harley-Davidson Motor Company.
“This is the return to a great tradition,” said Mr Jochen Zeitz, Harley-Davidson President and CEO. “We believe today The Enthusiast title is more relevant than ever. In a year when so many people have been stuck inside, we passionately believe in inspiring riders and aspiring riders to get out in the world to rediscover adventure through socially-distanced riding.”
Printed four times annually, with a circulation of more than 500,00 print copies in the United States plus 150,000 copies internationally, The Enthusiast magazine is the most broadly circulated motorcycle magazine in the world.