Hero MotoCorp to ride into Mexico

In line with its global expansion strategy, Hero MotoCorp will soon commence its operations in Mexico.

The company has entered into a distribution agreement with Grupo Salinas, a group of dynamic, fast-growing and technologically advanced companies focused on creating economic, social and environmental value. It was founded by Mexican entrepreneur Ricardo Salinas.

Following the agreement, the two companies have come together to form one of the largest distribution networks globally to sell competitive, high-quality products in the large Mexican market.

Dr. Pawan Munjal, Chairman & CEO, Hero MotoCorp, said, “Our partnership with Grupo Salinas is aligned with our Mission to ‘Create, Collaborate and Inspire’ and will be key to our growth in the region. With the global expertise and technology prowess of Hero and the local market knowledge of Grupo Salinas, we are aiming for rapid expansion of the Hero brand here over the next three years. We will be bringing products that cater to all segments of the market, thereby offering a wide range of choices for the customers in Mexico.”

In the first phase of operations, Hero MotoCorp will launch nine products, including motorcycles – for work (100cc), street (125cc), premium (150cc, 160cc) and on-off segments – and scooters. All these products are being designed and developed at Hero’s R&D hubs in India and Germany.