Mahindra has redefined electric mobility with the launch of its flagship Electric Origin SUVs, the BE 6e and XEV 9e. Built on the revolutionary INGLO electric origin architecture and powered by MAIA, the world’s fastest automotive intelligence, these vehicles represent Mahindra’s vision of “Unlimit India”—a future where Indian innovation not only meets global benchmarks but surpasses them. The introductory prices for the BE 6e and XEV 9e were revealed at their Global Premiere.
Mahindra’s brand strategy focuses on creating vehicles that resonate with individuals seeking experiences that align with their aspirations and unlock their potential. The BE 6e, designed with a sporty and performance-driven edge, caters to explorers and achievers who thrive on adventure and precision. In contrast, the XEV 9e redefines luxury, delivering unmatched sophistication and elegance, setting a new standard for indulgence in electric mobility.
With a class-leading range, intelligent ride dynamics, advanced safety features, and a cinematic in-cabin experience, Mahindra’s Electric Origin SUVs are more than vehicles—they are statements of a bold and authentic lifestyle.
These SUVs embody Mahindra’s Heartcore Design philosophy, forging an emotional connection with owners through innovative engineering and modern luxury. Featuring commanding exteriors and meticulously crafted interiors, the BE 6e and XEV 9e redefine standards in both aesthetics and functionality. The BE 6e boasts a sleek, athletic silhouette with race-inspired agility, while the XEV 9e combines a sophisticated SUV coupe design with indulgent luxury and dynamic performance.
Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited, said, “The insight that inspired our brand idea is rooted in the most powerful human emotion – Love, which is eternal, inspires our deepest choices and defines who we are. Our electric origin SUVs, BE 6e and XEV 9e are about Unlimit Love that will inspire our customers to live a life without limits, filled with experiences that will make them feel alive. Crafted for unmissable presence, unparalleled technology and unrivalled performance, our electric origin SUVs will set new global benchmarks. The BE 6e, with its edgy, athletic silhouette and race-inspired agility, is designed for those who thrive on performance and adrenaline while the XEV 9e exudes sophistication with its suave SUV coupe design, seamlessly blending indulgent luxury with dynamic performance.”
R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited, said, “The BE 6e and XEV 9e are the next Indian icons that will be world beaters. The difference between a vehicle that is made-electric and these two Born Electric SUVs is that one you have seen before, and the other one is unlike anything you have seen before. One just about matches industry standards of performance while one sets a new standard for performance in the industry. One has tech that will soon be history, while one has tech that will make everything history. These two products built on our grounds up revolutionary electric origin architecture INGLO and powered by MAIA, the fastest automotive mind in the world embody Mahindra’s vision of Unlimit India, setting new global benchmarks.”
Mahindra has allocated ₹4,500 crore to develop these models as part of its ₹16,000 crore investment roadmap for FY22-27. This includes a new 90,000-unit manufacturing facility in Chakan, scheduled for completion by March 2025. Enhancing customer experience, Mahindra is introducing CHARGE.IN, a dedicated charging vertical, and offering pre-purchase drive experiences led by 500 luxury brand specialists.
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