HARMAN, a leading automotive technology company and subsidiary of Samsung Electronics Co., Ltd., has unveiled a groundbreaking new display that brings consumer-grade viewing quality to the car. Debuting in the all-new Tata Harrier.ev, this marks the world’s first in-vehicle integration of Samsung’s proprietary Neo QLED technology, exclusively licensed to and optimized by HARMAN for automotive use.
This launch marks a major milestone in the decade-long partnership between HARMAN and Tata Motors, while setting a new benchmark for in-cabin display technology. The Neo QLED-powered display delivers stunning visuals with vibrant colors, deep contrast, enhanced brightness, intelligent image processing, and a sleek, modern design—bringing true home-theatre quality experiences to the road.
“We’ve combined Samsung’s state-of-the-art consumer display innovation with HARMAN’s extensive automotive expertise to deliver a truly groundbreaking in-vehicle visual experience,” said Shilpa Dely, Vice President, Displays at HARMAN. “This is the first time living room TV-level brilliance has been brought into a car, effectively closing the gap between consumer and automotive display technology. We’re proud to unveil this global innovation alongside our trusted partners at Tata Motors.”
The new 14.53-inch floating Neo QLED display featured in the Tata Harrier.ev brings home-theatre-level visuals to the in-car experience, delivering stunning performance under all lighting conditions. It represents a breakthrough in combining cutting-edge display innovation with automotive-grade engineering.
This industry-first, cadmium-free Quantum Dot display features intelligent Blue Mini-LED control, offering an eco-friendly solution with exceptional energy efficiency and high-performance visuals. With a peak brightness of 1200 nits, perfect black levels, and a wide 95% NTSC color gamut, the display delivers lifelike, vibrant images that far surpass traditional automotive LCD screens.
HARMAN’s proprietary real-time visual control algorithms optimize image output dynamically, reducing power consumption—making it especially well-suited for electric vehicles. The display’s ultra-slim design, with bezels under 5 mm, provides a refined and immersive viewing experience while meeting stringent automotive safety and durability standards.
The integration of HARMAN’s advanced Neo QLED display in the Tata Harrier.ev marks a significant evolution in the long-standing collaboration between Tata Motors and HARMAN, which initially began with the introduction of JBL-branded audio systems in Tata vehicles. With this launch, the partnership now extends into premium in-cabin display technology.
Anand Kulkarni, Chief Products Officer at Tata Passenger Electric Mobility, emphasized the goal of offering world-class technology to Indian consumers, positioning the Harrier.ev as a true third living space beyond home and office. Sanjeev Kulkarni, Vice President of Sales at HARMAN, highlighted the decade-long partnership built on shared innovation and a commitment to delivering premium in-cabin experiences—from JBL audio to cutting-edge cockpit solutions—now elevated further with the debut of this new display technology.
As mobility evolves, HARMAN’s new display marks a significant advancement in meeting rising consumer expectations, blending the brilliance of consumer electronics with robust automotive engineering. This innovation redefines the in-cabin experience, setting new standards for what drivers can expect.
With a comprehensive portfolio of automotive technologies, HARMAN continues to shape future mobility by delivering intuitive, adaptive, and human-centric solutions. By leveraging Samsung’s consumer tech expertise alongside its own automotive innovation, HARMAN is uniquely positioned to create transformative experiences for the vehicles of today and tomorrow.
