Strengthening its customer-first approach, VIDA—Hero MotoCorp’s EV brand—is set to roll out a revolutionary subscription-based Battery-as-a-Service (BaaS) model with the launch of the VIDA VX2. Starting July 1, 2025, this initiative aims to transform electric two-wheeler ownership by offering a more affordable and accessible mobility solution.
Along with a flexible ‘pay-as-you-go’ ownership model, this disruptive BaaS subscription solution will significantly reduce the upfront ownership cost, making electric mobility more affordable and accessible to a wider customer base. It will allow customers to have the option to finance the scooter chassis and battery separately, reducing significant upfront capital expenditure into manageable monthly payments.
Customers can choose from flexible subscription plans tailored to their daily or monthly budget and usage – offering greater affordability, convenience, and peace of mind in EV ownership.
Under this model, VIDA customers will be empowered with greater choice, improved cost efficiency, and access to VIDA’s growing robust pan India ecosystem which already includes over 3,600 fast-charging stations and 500+ service points across 100+ cities. By removing conventional barriers and reimagining EV ownership and experience, VIDA aims to democratize electric mobility while offering unmatched convenience, flexibility, and peace of mind.
Complete details of the Battery-as-a-Service model, subscription plans, and pricing will be revealed on July 1, 2025.
