Hyundai Motor India Limited (HMIL) has launched its new campaign, ‘Listen to your Dil or the Deals. You will bring home a Hyundai!’, starring the brand’s latest ambassador, acclaimed actor Pankaj Tripathi.
Set in a friendly neighborhood, the film features a humorous and lighthearted interaction between Pankaj Tripathi and his neighbors. He showcases the features of his Hyundai EXTER while playfully questioning if his neighbor’s car has the same or if they secured the best deals. The campaign highlights that whether it’s great deals or following your heart, Hyundai is the clear choice. Pankaj’s signature charm and natural style bring warmth and relatability to the story, making the campaign memorable and engaging.
Speaking on the launch of the new campaign, Mr. Virat Khullar, Vertical Head, Marketing, HMIL, said, “Listen to your Dil or the Deals. You will bring home a Hyundai! is more than just a campaign, it’s a celebration of HMIL’s long-standing promise to deliver feature-rich and trustworthy vehicles with exceptional value and ownership experience. Launching the campaign at this point in time is a strategic decision as car purchase is often a long and thoughtful journey and by launching the campaign well ahead of the festive season, we aim to secure early mindshare, influence intent and embed Hyundai in consumer’s consideration set. With Pankaj Tripathi’s natural charm and credibility, we’ve created a campaign that not only entertains but also reinforces the confidence customers place in the Hyundai brand. It perfectly reflects our commitment to staying connected with our customers through every mile of their journey.”
The 360-degree campaign will run across TV, print, digital, and radio platforms, ensuring extensive reach and engagement with audiences across India. Through this integrated communication, HMIL continues to build on its legacy of trust, care, and technological excellence. To resonate deeply with regional audiences, the TVC is presented in seven regional languages: Gujrati, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu, ensuring a powerful and lasting impact across diverse geographies.
Rooted in HMIL’s core values of innovation, reliability, trust, and value, the ‘Listen to your Dil or the Deals. You will bring home a Hyundai!’ campaign strikes a perfect balance between fun and reassurance, capturing the essence of what makes a Hyundai vehicle stand out in a competitive market. The campaign reminds everyone that behind every Hyundai car is a promise of care, trust and reliability.
