Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today launched the new XUV 7XO, the company’s latest trendsetter. Starting at a price of ₹13.66 lakh (ex-showroom), the XUV 7XO raises the benchmarks set by the gamechanger XUV 700, which has had over 300000 customers since its launch in 2021. The XUV 7XO delivers an experience that rewrites the rules of high-end SUVs by elevating sophistication and technology like never before.
Mahindra has consistently worked towards democratising technology, and the XUV 7XO further exemplifies this commitment by offering advanced features starting from the base variant. The AX variant, featuring Coast-to-Coast 31.24 cm Triple HD screens, Intelligent ADRENOX, Wireless Android Auto & Apple CarPlay, Alexa Built-in with ChatGPT, Cruise Control, Push Button Start/Stop, and 75 safety features—all as standard—makes cutting-edge technology and premium features more accessible than ever.
Mahindra premieres XUV 7XO with five pioneering tech disruptions, prices start at ₹13.66 lakh
Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has unveiled the all-new XUV 7XO, positioning it as the brand’s latest technology-led flagship. Priced from ₹13.66 lakh (ex-showroom), the XUV 7XO builds on the legacy of the XUV 700, which has garnered over 300,000 customers since its launch in 2021, and takes the segment’s benchmarks a step further.
Designed to redefine expectations in the premium SUV space, the XUV 7XO delivers a significantly elevated experience, blending advanced technology, enhanced sophistication, and next-generation intelligence. Mahindra says the new model “rewrites the rules of high-end SUVs,” with a strong focus on accessible innovation.
Reinforcing its long-standing philosophy of democratising technology, Mahindra has equipped the XUV 7XO with an extensive list of advanced features right from the base AX variant. Standard highlights include coast-to-coast 31.24 cm triple HD screens, Intelligent ADRENOX infotainment, wireless Android Auto and Apple CarPlay, Alexa built-in with ChatGPT integration, cruise control, push-button start/stop, and an extensive suite of 75 safety features.
With bookings and deliveries both scheduled to begin on January 14, 2026, the Mahindra XUV 7XO is set to strengthen the brand’s presence in the high-end SUV segment, offering premium technology and safety at an accessible starting price.
Mahindra XUV 7XO offers strong value across variants
Ex-Showroom Prices (Introductory)
Mahindra has positioned the XUV 7XO competitively across its variant lineup, offering a wide choice of powertrains and seating configurations. The following are introductory ex-showroom prices, applicable for the first 40,000 customer deliveries (terms and conditions apply):
| Variant | Seating | Petrol MT | Diesel MT | Petrol AT | Diesel AT |
| AX | 7-seater | ₹13.66 lakh | ₹14.96 lakh | — | — |
| AX3 | 7-seater | ₹16.02 lakh* | ₹16.49 lakh* | — | — |
| AX5 | 7-seater | ₹17.52 lakh* | ₹17.99 lakh* | — | — |
| AX7 | 7-seater | ₹18.48 lakh* | ₹18.95 lakh*^ | — | — |
| AX7T | 7-seater | — | ₹20.99 lakh*^ | ₹21.97 lakh | — |
| 6-seater | — | ₹21.39 lakh* | ₹22.16 lakh | — | |
| AX7L | 7-seater | — | ₹22.47 lakh*^ | ₹23.45 lakh | — |
| 6-seater | — | — | ₹23.64 lakh | ₹24.11 lakh |
*Automatic transmission available at an additional ₹1.45 lakh
^All-Wheel Drive (AWD) available at an additional ₹2.45 lakh
Delivery Timelines
- AX7, AX7T, AX7L (starting with pre-booked customers): January 14, 2026
- AX, AX3, AX5: From April 2026
Key Highlights – Summary
- Bold, Premium Design: Full-width grille, Bi-LED projector headlamps with DRLs, diamond-inspired LED taillamps, R19 diamond-cut alloys, and piano-black finishes deliver a tough yet premium SUV stance.
- Advanced In-Cabin Technology: Coast-to-coast triple HD screens, 16-speaker Harman Kardon system with Dolby Vision & Atmos, 540-degree camera, Level 2 ADAS with dynamic visualisation, and smart access features elevate the digital experience.
- Superior Ride & Handling: Global debut of DAVINCI damping technology, combined with independent suspension and frequency-selective damping, ensures smoother, more controlled driving across conditions.
- Enhanced Luxury & Comfort: Powered co-driver seat with Boss Mode, ventilated front and rear seats, BYOD support, and plush high-density seat cushioning deliver a premium cabin experience.
- Proven SUV Performance: Powerful 2.0L turbo-petrol and 2.2L diesel engines, with a first-in-segment AWD diesel option, reinforce Mahindra’s authentic SUV credentials.
R Velusamy, President, Automotive Business, Mahindra & Mahindra Ltd., said, “XUV 7XO is our next step in delivering a truly premium, technology-forward SUV—smoother in ride, sharper in response, and smarter in experience. We are introducing the DAVINCI suspension system—our new valve-based damping technology—for the first time worldwide, delivering a distinctly more plush and settled ride.
ADAS with ADRENOX+, powered by the Qualcomm Snapdragon SA8155P, marks the first introduction of this chipset in an ICE vehicle in India, enabling exceptional computing speed and responsiveness. Inside, a 16-speaker Harman Kardon system, engineered for exceptional spectral balance, is paired with Dolby Atmos and Dolby Vision—introduced for the first time in India. Backed by mStallion and mHawk powertrains and upgraded ADAS, the XUV 7XO offers a drive that feels confident, refined and engaging.”
Pratap Bose, Chief Design & Creative Officer, Mahindra & Mahindra Ltd., said, “We wanted the XUV 7XO to feel instantly recognisable—iconic yet unmistakably new. Its exterior design exudes the trademark Mahindra authentic-SUV character of athletic presence and sophisticated refinement, with an imposing all-new grille featuring a piano-black finish and jewel-like talon accents, as well as Bi-LED projector headlamps with DRLs.
The cabin feels immersive and serene, pairing plush, premium finishes with a futuristic coast-to-coast display and an audio-visual experience that cocoons occupants in luxury. To put it simply, the XUV 7XO has been designed to reshape aspirations and set new standards for sophistication, safety, performance and capability. It takes the SUV experience and raises it to the power of X.”
Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra Ltd., said, “The XUV700 created a new benchmark for India’s SUV market and its momentum has not slowed since. With the XUV 7XO, we are taking that benchmark to new heights.
The segment is evolving fast, expectations are rising and India’s appetite for advanced, high-performance SUVs has never been stronger. The XUV 7XO reflects our commitment to stay ahead of the curve by delivering a product that sets new standards in design, technology and capability. In short, the XUV 7XO is built to be a trendsetter for the future of SUVs and will further solidify our position as a leader in the SUV segment.”
The XUV 7XO moves the game forward with its Unmissable Presence, Spirited Performance, Sci-Fi Technology, World-Class Safety, and Sophistication and Comfort.
Key Features
Sophistication and Comfort
- 6-way powered driver seat with memory & welcome retract
- 6-way powered co-driver seat with 4-way electric Boss Mode
- First-in-segment front & rear ventilated seats
- Comfort seats with high-density foam with first-in-segment plush pads
- Best-in-segment multi-zone ambient lighting
- Soft-touch leatherette IP & seats
- Front & rear wireless charger with active cooling
- First-in-segment Intelli Command Centre
- Dual-zone fully automatic temperature control with Quiet Mode
- Acoustic solar windscreen
- Retractable rear sunshades
Unmissable Presence
- All-new grille with piano black finish & jewel-like talon accents
- Bi-LED projector headlamps with DRLs
- Diamond-inspired clear lens LED taillamps
- Commanding SUV stance with R19 diamond-cut alloy wheels
- Skyroof™
- Electric smart door handles
- First-in-segment exposed ice-cube fog lamps & cornering lamps
- Premium piano black cladding
- Plush, sophisticated interiors with luxurious colours, materials and finishes
Sci-Fi Technology
- First-in-segment coast-to-coast 31.24 cm HD triple screens
- Best-in-segment ADRENOX+ powered by octa-core Qualcomm Snapdragon 8155P chipset
- First-in-segment 16-speaker Harman Kardon audio with 3D surround sound & VenueScapes Live
- First-in-segment Dolby Vision & Dolby Atmos
- First-in-segment bring-your-own-device (BYOD) with Theatre Mode
- First-in-segment Alexa built-in with ChatGPT integration
- 49 pre-installed apps powered by Fun & Work
- Approach unlock & walk-away lock
- ORVM tilt on reverse
- 93 ADRENOX connected car app features
- First-in-segment GrooveMe
- Carbon filter with VR LED & AQI display
Spirited Performance
- Global debut of the DAVINCI suspension system
- Best-in-segment engines: 2.0L mStallion TGDi & 2.2L mHawk turbo diesel
- 0–60 km/h in under 5 seconds (Petrol MT)
- 6-speed manual or 6-speed torque converter automatic transmission
- First-in-segment all-wheel drive capability
- Best-in-segment drive modes: Zip, Zap, Zoom with Custom Mode
- Front McPherson strut & multi-link rear independent suspension with frequency selective damping & stabilizer bar
World-Class Safety
- Over 120 safety features & 75 safety features as standard (6 airbags, ESP with EBD, Hill Descent Control, etc.)
- Level-2 ADAS with Sense+ (17 ADAS functions)
- First-in-segment ADAS visualization
- 540° surround view camera
- Engineered for 5-star Bharat NCAP rating
- 7 airbags with curtain airbags extending till 3rd row
- Driver drowsiness alert
- Frameless electrochromic IRVM and memory ORVM with auto tilt for reverse
- Electronic parking brake with auto hold
- Digital video recording
- First-in-segment auto-booster headlamps with high beam assist
- Tyre pressure monitoring with learning
