Maruti Suzuki launches the All-New VICTORIS, the SUV that’s “Got It All”

Redefining the Indian SUV segment Maruti Suzuki India Limited (MSIL), launched its latest SUV, the VICTORIS. Engineered to set new benchmarks, the VICTORIS seamlessly blends hyper-connected technology, all-round safety, futuristic and sleek design, and thrilling performance to deliver an SUV that has ‘Got It All’. Available in petrol with Strong Hybrid, ALLGRIP Select (4×4), eco-friendly S-CNG technology with segment-first underbody tank design, the VICTORIS offers a wide range of powertrain systems to suit today’s dynamic youth. Starting today customers can book their All-New VICTORIS for ₹ 11,000.  

Introducing the VICTORIS,Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “The new-age Indian customer is well-travelled, hyper-connected, socially aware, technologically progressive and environmentally responsible. To meet the aspirations of such customers, our new SUV the VICTORIS has “Got It All”. VICTORIS is a Latin word that means ‘victory’. We are confident the VICTORIS with its high technology, sleek design, intelligent and connected features, 5-star level safety and multiple environment friendly powertrains will win hearts in India. With VICTORIS we are strengthening our SUV portfolio and our overall market share.”

Commenting on the launch,Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “At Maruti Suzuki, we are always listening to our customers. Today’s young, and dynamic audience consider an automobile as a reflection of who they are – energetic, composed, confident, and always moving forward. We gave this brief to our design and engineering teams for the All-New ‘VICTORIS’. SUVs may be the most loved segment today, but the SUV buyer has evolved. This new generation of young customers are ambitious, hyperconnected and value experiential living. The All-New VICTORIS is our answer to that shift – a progressive blend of tech, design and versatility. It is engineered with true SUV DNA and sets a new benchmark for what today’s automobiles can feel like. With the VICTORIS, we’re not just launching another SUV, we’re celebrating a new dimension to driving – one that’s ‘Got It All’.”  

The All-New VICTORIS embodies following key attributes: 

Intelligent Tech that puts you at the centre of the driving experience 

With cutting-edge digital integration, VICTORIS becomes an extension of the ‘Always Online, Always On The Move Lifestyle’. The sophisticated interiors of the VICTORIS feature a suite of intelligent technologies, developed for a connected and immersive experience. 

• Built for digital natives who shape their world through creativity, connectivity, and self-expression, VICTORIS offers a new 26.03cm (10.25”) inch fully digital instrument cluster with multiple display modes.
• Vibrant 25.65cm (10.1”) touchscreen SmartPlay Pro X infotainment system with wireless Apple CarPlay® and Android Auto™^4# has integrated app store having 35+ apps, Alexa Auto Voice AI^5# built-in and OTA updates, ensuring a truly connected in-cabin experience.
• Segment-First 8-speaker Premium Sound Experience – Infinity^6# by Harman integrated with Dolby Atmos^7# 5.1 Surround Sound. The VICTORIS’s premium sound system with 4 Speakers, 2 Tweeters, a centre speaker, sub-woofer, and 8-channel in-built amplifier creates a ‘Theatre on Wheels’ effect for occupants.
• The inviting cabin of the VICTORIS features a Segment-First 64-colour customisable backlit ambient mood lighting system that can evoke a vibe to match every mood.

• Next-GenSuzuki Connect with over 60+ connected features, including E-Call, maintenance notification, parking brake status, Suzuki Navigation with ‘Send Trip To Car’ feature further elevate the intelligent cabin experience.
• The centre console features a sleek design with the Climate Control AC display integrated into the SmartPlay Pro X infotainment touchscreen.
• PM2.5 filter with AQI display and auto purify mode. 

Plush Comfort for indulgence, reimagined 

The VICTORIS offers reimagined comfort by blending convenience, personalisation, and intuitive design into everyday driving for today’s boldly expressive youth with: 

• Hands-free Smart Powered Tailgate With Gesture Control with multiple activation modes,  such as kick gesture, key FOB switch, dashboard switch, exterior tailgate switch, and closing assist. It is optimised for customer safety providing anti-pinch technology.
• 8-way powered driver’s seat
• Ventilated front seats to ensure uncompromised comfort for front seat occupants.
• Wireless smartphone charger with active cooling fan and multiple USB Type C fast charging ports. 

All-Round Safety with Level-2 ADAS and exhaustive range of safety features 

Engineered for superior safety, the VICTORIS integrates a comprehensive suite of modern active safety technologies that include: 

• Advanced Level 2 ADAS system offers 10+ intelligent driver-assist features for enhanced on-road awareness and a relaxed driving experience.
• Automatic Emergency Brake, Adaptive Cruise Control with Curve Speed Reduction, Lane Keep Assist, High Beam Assist, Rear Cross traffic Alert, Blind Spot Monitor with Lane Change Alert, etc., offer assured safety on every drive.
• 6 airbags available as standard across all variants of the VICTORIS “Got It All” SUV.
• All-Wheel Disc Brakes, Tyre Pressure Monitoring System (TPMS), Auto 360 view camera activation with front parking sensors, rear parking sensors, electronic parking brake^1# with brake hold, bolsters a confident driving experience. 

Underscoring MSIL’s commitment to offer enhanced safety for customers across all passenger vehicle segments, the Maruti Suzuki VICTORIS is equipped with the ARENA Safety Shield. Consisting of an array of standard safety features, the ARENA Safety Shield includes 6 airbags, Electronic Stability Program^2#(ESP®), Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Hill Hold Control, Reverse Parking Sensors, 3-Point seat belts and seat belt reminder, along with 3 years or 1 00 000 km warranty^3# for added peace of mind. 

Futuristic and Sleek Design

Designed to the rhythm of a high-paced, style-forward, global way of living – the VICTORIS is crafted for the young and the dynamic who live in the moment. It reflects their enterprising spirit with a futuristic design and a style that’s confidently original with: 

• A chiselled and sharp profile combined with a distinctive wraparound design that lends the VICTORIS a striking performance-inspired character.
• The VICTORIS’s progressive and modern front-end styling is complemented by the LED Projector Headlamps with LED DRLs.
• The rear cabin design seamlessly flows into the Connected LED Tail Lamps, forging VICTORIS’ athletic stance.
• A contemporary 3-layer dashboard enhanced by its wide and spacious layout, crafted with a modern and opulent design.
• Black and ivory dual tone interiors with a soft touch instrument panel makes every journey feel special.
• Textured seat upholstery and elegant piano black accents add to the premium in-cabin experience, offering a balance of sophistication and style.
• Aero cut alloy wheels lend a stylish edge to the sleek look of the VICTORIS.
• A panoramic sunroof with large opening area and double slide mechanism lends to the sense of airiness inside the spacious cabin. 

Versatile Powertrains that empower you on every path you choose 

Celebrating the unique needs of the new age customer, the All-New VICTORIS is a multi-product offering with a wide range of powertrain, and transmission choices for customers. The VICTORIS offers compelling power, efficiency, and versatility through its diverse range of drivetrain systems: 

• The VICTORIS S-CNG features a factory-fitted setup with a Segment-First underbody fuel tank design to offer uncompromised boot space. The high-tech dual-interdependent ECUs ensure seamless performance and incredible fuel-efficiency. 
• 1.5L Strong Hybrid powertrain with EV mode, the VICTORIS offers new-age agile performance, paired with an e-CVT transmission, the choice of multiple drive modes (Eco, Power and Normal) the VICTORIS promises a swift, smooth and enhanced driving experience.
• ALLGRIP Select 4×4 system paired with a 6-speed automatic transmission and paddle shifters. Empowering confident performance across challenging terrains, VICTORIS ALLGRIP Select is also equipped with Multi-Terrain Mode Selector with Auto, Snow, Sport, and Lock drive modes and Hill Descent Control for adventurous getaways.