Maserati has unveiled the New Grecale, New GranTurismo and New GranCabrio, introducing a strategic evolution of three of its most important models as the Italian luxury marque celebrates the centenary of its iconic Trident logo.
The refreshed lineup is designed to strengthen Maserati’s position in the luxury segment, combining the brand’s core values of elegant design, exhilarating performance, fine craftsmanship and human-centric technology. The updates reflect changing customer expectations while remaining faithful to Maserati’s distinctive interpretation of Italian Gran Turismo.
Commenting on the new range, Santo Ficili, CEO of Alfa Romeo and COO of Maserati, said the latest Trident models reinforce the qualities that have always defined the brand. He highlighted Maserati’s commitment to blending design, elegance, performance and craftsmanship in a way that delivers understated luxury without compromising driving excitement.
Ficili also emphasized the role of Maserati’s global dealer network, partners and workforce in bringing the brand’s values to life. Looking ahead, he confirmed Maserati’s intention to further expand its presence in the luxury segment through a broader product portfolio and continued investment in technologies that define the brand’s character, including the V6 Nettuno engine and the ongoing development of the Folgore electric range.
The design updates mark the culmination of a styling direction first explored by Maserati Centro Stile with the track-only MCXtrema. Featuring a lower, wider and more aggressive front-end design, the new visual identity was subsequently introduced on the GT2 Stradale, refined on the MCPURA and has now been extended to the GranTurismo, GranCabrio and Grecale, giving the models a sharper and more contemporary appearance while preserving their unmistakable Maserati DNA.
Specifically, the New GranTurismo and New GranCabrio are now also presented with a revamped exterior and an even more refined interior. Up to 590 PS of maximum power output delivered by the 3.0-L V6 Nettuno, a top speed of over 320 km/h (GranTurismo Trofeo), 650 Nm of torque and an unprecedented sound experience courtesy of the Sportivo exhaust, as standard for the Trofeo version.
All versions are also equipped as standard with all-wheel drive and air spring suspension with adjustable set-up and height, and offer a driving experience that can be enjoyed in complete comfort and safety for four people that confirm their nature as full-fledged grand tourers, with sportiness and comfort on demand at the highest levels.
The New Grecale establishes itself as the most complete luxury SUV from the Modena-based House, capable of combining roominess on a par with the segment above with a more pronounced sporting character and uncompromised everyday usability. On board, authentic materials and high-level comfort are integrated with superior handling, guaranteed by versatile driving modes that adapt to every style behind the wheel. At the heart of the technical offering is the V6 Turbo engine with the highest specific output in its category, bringing with it an unmistakable sound and Formula 1-derived technology.
The New GranTurismo, GranCabrio and Grecale are developed and produced in Italy, in Modena and Cassino, confirming an unbreakable bond with the Belpaese and a fundamental element of the Brand’s identity. This year, Maserati celebrates both the centenary of the iconic Trident and the first racing victory in its history, achieved by Alfieri Maserati at the wheel of the legendary Tipo 26 at the 1926 Targa Florio. The new range therefore marks a significant milestone in the year of the Trident, highlighting the common thread that has always connected Maserati’s racing cars with its road cars.
In addition, the three new models embody sustainability in every aspect of the product: the leather interiors come from suppliers certified according to Leather Working Group (LWG) standards, an organization Maserati has joined as an active member, confirming its commitment to increasingly conscious luxury. Completing the new range are Maserati Genuine Accessories, designed to enrich the driving experience and developed in harmony with each model to combine craftsmanship, innovation and seamless integration with design and performance.
With this launch, the Brand is rolling out an omnichannel communication campaign that will accompany the commercial debut of the new models in international markets, further consolidating the Trident’s positioning as a benchmark for global automotive luxury.
In particular, alongside the debut of the New Grecale, New GranTurismo and New GranCabrio, the exclusive Maserati Web Configurator is also launched: a photorealistic platform capable of delivering, in real time, an emotional vision of every configuration, on any device and in every market.
From the showroom to the web, the Maserati Customer Journey experience evolves, moving beyond the boundary between physical and digital to offer an integrated omnichannel journey with cinematic visual quality: the new online configurator now achieves the same performance as the dealership configurator, with enhanced-quality images that bring it ever closer to the real car. The vehicle thus moves away from a neutral setting to become the protagonist of an immersive experience, where Italian lifestyle is an integral part of the narrative thanks to a fully redesigned 3D environment and the new 21:9 widescreen format, which gives the images a hyper-realistic cinematic feel, enhancing the design of the cars.
