Nissan Motor India is keeping the festive spirit alive with the launch of its Test Drive Carnival, a pan-India initiative aimed at driving excitement and footfall across dealerships nationwide. The campaign follows a strong October 2025 performance, driven by robust festive demand for the New Nissan Magnite during Navratri, Dussehra, and Diwali, and supported by the recent GST rate reduction announced by the Government of India.
The Test Drive Carnival invites customers to experience the thrill of Nissan’s lineup, including the 5-Star GNCAP-rated New Nissan Magnite, reinforcing the brand’s focus on safety, innovation, and customer engagement. Prospective buyers can get behind the wheel of Nissan’s flagship compact SUV, recently recognized for its top-tier safety rating, while exploring the brand’s experiential offerings.
Throughout November, Nissan dealerships across 24 key cities are being transformed into vibrant community hubs, featuring festive-themed décor, interactive games, live RJ events, quizzes, and exciting giveaways. This immersive approach is designed to foster stronger customer connections, provide memorable experiences, and boost showroom engagement during the festive season.
By combining hands-on test drives, engaging on-ground activations, and a celebratory atmosphere, Nissan India’s Test Drive Carnival exemplifies the brand’s commitment to enhancing customer experience while celebrating the joy of the season with its audience.
“The Test Drive Carnival is a celebration of the season and an invitation to experience the refined excellence of the New Nissan Magnite,” said Mohan Wilson, Director, Marketing and Corporate Strategy, Nissan Motor India. “From its advanced safety features to dynamic performance and unmatched value, the Magnite exemplifies what it means to be consistent in its segment. We believe that once customers take the wheel, they’ll discover a driving experience that’s truly a class apart.”
Nissan India’s Test Drive Carnival: Exclusive Offers and Exciting Experiences
Nissan India is elevating its Test Drive Carnival across 24 key cities with a 360-degree media campaign covering TV, print, radio, digital, and social platforms. Radio activations feature live RJ interactions at dealerships, creating immersive experiences for customers.
During the campaign, customers can enjoy exclusive offers:
- All India (except South Zone): Exchange up to ₹60,000, cash benefits up to ₹15,000, early booking extra cash up to ₹11,000
- South Zone: Exchange up to ₹60,000, cash benefits up to ₹10,000, finance @ 6.99%, early booking extra cash up to ₹11,000
The New Nissan Magnite recently earned a 5-Star Global NCAP Safety Rating and with the extended full GST benefit, prices are reduced by up to ₹1 lakh. The launch of the KURO Special Edition in Metallic Grey adds to the excitement.
Made in India and available in over 65 countries, the Magnite reflects Nissan’s “One Car, One World” philosophy. Customers are invited to visit their nearest dealership, test drive the SUV and be part of the festive Test Drive Carnival celebrations.
