Nissan Motor India (NMIPL) recently announced the re-launch of its CBU Business with the All-New Nissan X-TRAIL in India, setting a new benchmark for premium urban SUVs in the country. The 4th generation of the Nissan X-TRAIL is a ‘Made in Japan’ exclusive for Nissan aficionados. It is designed and delivered for customers seeking a refined driving experience, appreciate Japanese craftsmanship in design and engineering along with high versatility in space utilization. Building upon Nissan’s two-decade-strong SUV DNA and legacy, the 4th-generation X-TRAIL is marking the re-start of Nissan’s CBU (Completely Built Unit) business in India which is led by a customer first approach product strategy.
The Nissan X-TRAIL, currently available in over 150 markets, has achieved a remarkable milestone with over 7.8 million X-TRAILs sold worldwide since its inception.
Frank Torres, Divisional Vice President AMIEO Region Business Transformation & President Nissan India Operations said, “India is one of the most promising markets for Nissan and thus, it holds a special place in Nissan’s global strategy. The official introduction of the All-New 4th Generation Nissan X-TRAIL marks the relaunch of the CBU business for the brand in India. This launch is a significant milestone in line with our new brand strategy for India and gives India access to the best of Nissan’s global SUV portfolio for the discerning Indian customer.”
Frank added,” We are also working towards introducing new models designed, developed, and manufactured in the country as a part of our commitment to India. In line with our global business plan named the ARC, we are set to introduce three new models into the Indian market during the ARC period 2024 to 2026 to optimize the potential in the country, on top of the X-TRAIL and the successful Magnite delivered for India and the world. This is part of our transformation to position Nissan in India as a significant player that has the pulse of our dynamic customers and stays ahead in catering to their ever-evolving needs.”
Saurabh Vatsa, Managing Director, Nissan Motor India, commented, ” Our transformational journey in India for the brand has truly begun & the strategy is based on three key pillars – expanding CBU operations, strengthening our domestic market presence and expanding our reach in the export markets, making India operations future ready. The launch of the All-New 4th Generation Nissan X-TRAIL marks the beginning of our product offensive in India. The relaunch of our CBU business will provide flagship & aspirational Nissan SUVs like the X-TRAIL that embodies sophistication, versatility, and a penchant for premium driving experience while adding to the resurgence of the Nissan brand in India.”
Saurabh added, “The X-TRAIL highlights our focus on bringing the best of Nissan’s global technologies and offerings to India, including the world’s first VC Turbo engine and XTRONIC CVT technology. This model sets a new benchmark for premium SUVs in India, symbolizing the best of Nissan technologies. I believe this capable, exciting and All-New product offering will give a lot of confidence to our prospective customers who have been looking forward to aspirational global products and technologies from Nissan in India.”
