Tata Nexon now equipped with ADAS, Becomes India’s best-selling car in September

Tata Motors Passenger Vehicles (TMPV) has announced the integration of Advanced Driver Assistance Systems (ADAS) in its popular Nexon SUV, further elevating its safety credentials. As India’s first car to earn a 5-star safety rating and the only SUV with dual 5-star ratings from both GNCAP and BNCAP, the Nexon continues to set new benchmarks. The updated ADAS suite includes features like Autonomous Emergency Braking, Forward Collision Warning, Lane Keep Assist, and Traffic Sign Recognition, enhancing driver safety and confidence.

Reinforcing its market leadership, the Nexon was India’s No. 1 selling car in September 2025. To celebrate this achievement, Tata Motors has launched the exclusive Red #DARK edition, offered in petrol, diesel, and CNG variants, with prices starting at ₹12.44 lakh.

New Additions to the Nexon line up: 

Celebrating Nexon’s performance and the introduction of ADAS and Red #Dark , Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “Since its debut in 2017, the Nexon has redefined the SUV segment with its bold design, thrilling performance, and uncompromised safety. As India’s first car to pioneer the safety revolution, the Nexon has set new benchmarks in vehicle safety. Building on this strong foundation, the Nexon has become the No. 1 selling car in India in September 2025 — a major milestone that reflects the trust and preference of customers across the country. As part of this celebration, we are introducing the Red #DARK Edition and expanding the Nexon portfolio with advanced safety technologies. With a wide range of powertrains, segment-leading features, and striking styling, the Nexon continues to cater to every lifestyle. The recent GST amendments further strengthen its value proposition, making it the unanimous choice of Indian customers. This milestone reinforces our commitment to delivering products that embody progress, performance, and purpose, while evolving to meet the aspirations of modern Indian customers.” 

Explore the New Nexon Upgrades:
Advanced ADAS Safety Tech
The Nexon now comes equipped with a cutting-edge suite of active safety features designed to boost driver awareness, reduce reaction time, and help prevent potential collisions—delivering a safer and more confident driving experience for all.

Key ADAS Features in the Nexon:
The Nexon’s ADAS suite includes advanced safety technologies such as:

• Forward Collision Warning & Autonomous Emergency Braking for front-end impact prevention
• Lane Departure Warning, Lane Keep Assist & Lane Centering System to maintain safe lane positioning
• High Beam Assist for optimal night driving visibility
• Traffic Sign Recognition to keep drivers informed of important road signs

Together, these features enhance safety, awareness, and driving confidence.

Nexon Red #DARK 

The Red #DARK Edition enhances Nexon’s premium appeal and desirability with red-themed accents, along with an exclusive user interface and experience for both the infotainment system and the instrument cluster. In line with Tata Motors’ multi-powertrain strategy, the Nexon Red #DARK is available across petrol, diesel, and CNG options. Finished in exclusive Atlas Black, the Nexon Red #DARK features a #DARK mascot with red lettering, along with a piano black grille surround, roof rails, and skid plates that complete its stealthy look.

Inside, the Granite Black cabin with red highlights includes red leatherette ventilated front seats with diamond quilting and contrast red stitching; red accents on the dashboard and center console; and #DARK-embroidered headrests. Premium material finishes and a rear sunshade further enhances comfort.