VIDA, the emerging mobility brand from Hero MotoCorp, has launched the DIRT.E K3, its first product under the new off-road sub-brand DIRT.E. Designed specifically for children aged 4 to 10 years, the DIRT.E K3 introduces a fresh, progressive approach to early motorcycling—combining electric performance, safety, and long-term adaptability.
Inspired by VIDA DIRT.E’s tagline “Wild beyond the Ride,” the K3 marks the brand’s debut in the off-roading segment and aims to offer structured, safe, and sustainable riding experiences for young enthusiasts.
A standout feature of the DIRT.E K3 is its three-stage adjustable design, which allows the motorcycle to transform between Small, Medium, and Large setups using just a single tool. This modular platform grows with the rider, addressing a long-standing gap in kids’ motorcycles that are often outgrown quickly. By maintaining consistent ergonomics across years of development, the K3 supports confidence-building and stable riding progression on varied terrains.
With the DIRT.E K3, VIDA extends Hero MotoCorp’s vision of nurturing the next generation of riders through clean mobility and smart, versatile engineering.
The motorcycle mirrors a true off-road stance, allowing riders to develop correct riding habits from the outset. Its electric drivetrain delivers smooth, linear torque, ensuring early riding remains safe and predictable. Parents can further tailor the learning experience through app-enabled controls that manage speed limits, lock riding modes and provide oversight during early training.
DIRT.E K3 has been conceptualized, designed, and developed at the Hero Tech Centre Germany (HTCG) and the Centre of Innovation and Technology (CIT), Jaipur, bringing together Hero MotoCorp’s global engineering talent and advanced mobility capabilities. The production will take place at the state-of-the-art, green manufacturing facility in Tirupati, Andhra Pradesh, which houses the VIDA electric vehicle line. This integrated approach delivers a world-class combination of innovation, safety and performance.
Powered by a 350W continuous / 500W peak motor, DIRT.E K3 comes paired with a 360Wh removable battery that can be detached and charged conveniently at home. The battery charges from 0 to 100% in approximately three hours and offers up to three hours of riding time depending on terrain and mode. The removable design enhances convenience and safety for daily use — parents can easily lift the battery out and charge it indoors without special installations. A magnetic connector ensures secure alignment, while the sealed enclosure protects the battery from dust and moisture, maintaining performance across varied weather conditions.
Three ride modes—Beginner, Amateur and Pro—support progressive learning with speeds of 8 km/h, 16 km/h and 25 km/h respectively. The 16-inch spoked wheel, single rear hydraulic disc brake engineered to reduce front-wheel washout, and an adjustable frame that scales across three stages by varying height and wheelbase contribute to durability, control and rider confidence on varied surfaces.
Safety is built into every detail of DIRT.E K3. The motorcycle features an over-moulded wiring harness for added durability, a child-scaled brake lever, impact-absorbing components for protection, and a magnetic lanyard-based kill switch that immediately cuts the power if the rider is separated from the motorcycle.
Commenting on the launch, Kausalya Nandakumar, Chief Business Officer – Emerging Mobility Business Unit, Hero MotoCorp, said: “DIRT.E K3 marks a new chapter in how young riders experience motorcycling. We set out to create a product that evolves with them — helping build confidence, responsibility and joy in every ride. DIRT.E is the first step in developing a thoughtfully designed ecosystem that nurtures young riders through a platform that is safe, progressive and closely connected to the outdoors.”
Adding to this, Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said: “VIDA was created to reimagine the future of mobility for a new generation — one that seeks clean, connected and conscious mobility solutions. VIDA has always stood for more than electric vehicles; it represents transformative journeys and responsible freedom.
With the DIRT.E range, we are taking this purpose into the realm of off-road exploration. DIRT.E K3 offers young riders the perfect start on two wheels — a space where confidence builds naturally, skills grow intuitively and early experiences with mobility are joyful, safe and sustainable. As children grow in height, courage and curiosity, the motorcycle grows with them, fueling continuous progress.
Through VIDA and the DIRT.E Series, we are empowering the next generation of riders, explorers and innovators — placing the future of mobility directly in their hands.”
DIRT.E K3 has been recognized internationally with the Red Dot Design Award 2025 and the CES Innovation Award Honoree 2026, underscoring its pioneering design and engineering excellence on the global stage.
VIDA opens Expressions of Interest for DIRT.E K3 today on its website vidaworld.com. Offered in three bold colours — Red, Purple and White — the DIRT.E K3 will be priced starting at INR. 69 990 for the first 300 units as an introductory offer, with retail commencing from January 15, 2026 onwards. Deliveries in the first phase will be available at select outlets in five cities: Delhi, Bengaluru, Pune, Jaipur and Calicut.
