Ecofy, a green-only non-banking financial company (NBFC) backed by Eversource Capital, has announced a strategic partnership with Ather Energy, one of India’s leading electric two-wheeler manufacturers, to become a preferred financing partner across Ather’s EV ecosystem.
Bringing together two organisations with a shared focus on sustainability and climate-positive growth, the collaboration aims to accelerate electric mobility adoption by improving access to tailored green financing solutions. As part of the partnership, Ecofy plans to deploy up to ₹100 crore in capital to support financing requirements, enhancing affordability, flexibility and customer choice across the EV ownership lifecycle.
Under the tie-up, Ather Energy customers will gain access to Ecofy’s diversified portfolio of green financing offerings, including vehicle loans, leasing solutions, assured buyback structures and Battery-as-a-Service (BaaS) options. These solutions are designed to address key adoption barriers by lowering upfront costs, improving total cost of ownership and providing greater assurance around asset value and battery performance.
Rajashree Nambiar, Co-founder, MD & CEO at Ecofy, said, “Clean transportation is critical to India’s green transition, and wider adoption depends on access to the right financing solutions. Our partnership with Ather Energy brings together strong product offerings and specialized green finance, helping customers adopt EVs with greater confidence, affordability, and flexibility.”
Ravneet Phokela, Chief Business Officer, Ather Energy, said, “Financing is an important consideration in the two-wheeler purchase journey, particularly for customers exploring EVs for the first time. Over the years, we’ve worked to build a strong financing ecosystem to make Ather accessible across markets. This partnership with Ecofy further broadens the range of financing options available to customers looking to buy an Ather, making the purchase and ownership journey easier to navigate. It helps simplify the decision-making process and supports broader access to electric two-wheelers.”
The partnership is built on a shared belief that India’s EV adoption journey will be driven by both product innovation and access to scalable green finance. By combining Ather Energy’s expertise in electric two-wheeler design, manufacturing, and technology with Ecofy’s retail-focused green financing platform, the collaboration aims to expand access to clean mobility and unlock demand across urban and emerging markets in India.
