Maruti Suzuki India Limited has signed a Memorandum of Understanding (MoU) with Kerala Grameena Bank to establish a strategic vehicle financing partnership for customers across the region. The collaboration aims to offer attractive retail financing solutions for new cars, pre-owned vehicles, and commercial vehicles, expanding access to affordable mobility for a wider customer base.
Through this partnership, Kerala Grameena Bank customers will gain access to a comprehensive suite of financing options across Maruti Suzuki’s extensive model portfolio. The alliance is expected to enhance customer convenience while delivering competitive finance schemes and greater value, further strengthening Maruti Suzuki’s retail financing ecosystem.
The MoU was signed in the presence of Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Mr. Vishal Sharma, Vice President, Maruti Suzuki Finance & Driving School, from Maruti Suzuki; from Kerala Grameena Bank, Smt. Vimala Vijayabhaskar, Chairperson and other senior officials from both organisations.
Commenting on this partnership, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said “Our tie-up with Kerala Grameena Bank is an alliance which underscores our dedication to making car ownership simpler and more affordable for Indian customers. The Kerala market has a strong affection towards Maruti Suzuki vehicles and this strategic partnership will provide our customers with competitive, customer friendly financing options that improve the overall car buying experience. We stay committed to always delivering a wider range of customised finance solutions with a seamless customer journey”.
Commenting on the association, Smt. Vimala Vijaybhaskar, Chairperson, Kerala Grameena Bank, said, “We are pleased to partner with Maruti Suzuki India Limited to expand our retail car financing network across Kerala. By combining Maruti Suzuki’s strong dealership network with Kerala Grameena Bank’s deep grassroots presence, we will offer convenient, affordable, and digitally enabled car loan solutions to customers, especially in rural and semi-urban areas. This collaboration will help us reach first-time car buyers and small entrepreneurs, improve access to personal mobility, and support economic activity across the state, while reaffirming our commitment to inclusive and customer-centric banking.”
