Maruti Suzuki India Limited (MSIL) has signed a Memorandum of Understanding (MoU) with Equitas Small Finance Bank, one of India’s leading small finance banks, to establish a strategic partnership in vehicle financing. This alliance aims to offer customised retail finance solutions across Maruti Suzuki’s portfolio—including new cars, pre-owned vehicles, and commercial models. The collaboration is expected to boost accessibility and affordability, enabling a wider customer base to own Maruti Suzuki vehicles with ease.
The collaboration with Equitas Small Finance Bank will leverage the growing customer base of the bank to benefit diverse Maruti Suzuki customer profiles and offer them a range of comprehensive financing solutions. The strategic partnership will also offer competitive financing offers that are tailored to provide greater customer benefits.
The MoU was signed in the presence of Mr. Partho Banerjee, Senior Executive Officer —Marketing & Sales, Mr. Vishal Sharma, Vice-President — Maruti Suzuki Finance & Driving School, from MSIL; from Equitas Small Finance Bank, Mr. Jagadesh J – Head Retail Assets and other senior officials from both organizations.
Commenting on this partnership, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said “Our collaboration with Equitas Small Finance Bank will enable us to reach an even wider audience and offer them with competitive financing offers, to add to the joy of buying a new car. We are confident that this partnership will drive growth and customer satisfaction. We remain dedicated to providing a wide range of easy and hassle-free finance options for our esteemed customers. Our partnership with Equitas Small Finance Bank reinforces this vision, providing tailored and affordable financing options for our customers.”
Commenting on the Association, Mr. Jagadesh J, Head – Assets, Equitas Small Finance Bank Limited, said, “At Equitas, we are always focused on enabling customer’s aspirations and this collaboration with Maruti Suzuki, a leader in the automotive industry, is a step towards serving our customers even better. This partnership aligns with our mission of ‘Customer- First’ and cater to their needs by providing them with accessible and affordable financing solutions, in purchasing their vehicle. We look forward to helping more individuals and families across the country to turn their dream of owning a Maruti Suzuki vehicle into reality.”
