Maruti Suzuki India Limited has entered into a strategic vehicle financing partnership with Uttar Pradesh Gramin Bank, one of India’s largest regional rural banks, through the signing of a Memorandum of Understanding (MoU). The collaboration aims to expand access to retail financing solutions for new cars, pre-owned vehicles, and commercial vehicles, enhancing affordability and convenience for customers across the region.
This partnership marks a significant milestone for Maruti Suzuki, as Uttar Pradesh Gramin Bank becomes the company’s 50th retail finance partner. The tie-up reinforces Maruti Suzuki’s ongoing efforts to build a robust and inclusive financing ecosystem tailored to the diverse needs of its customer base, particularly in semi-urban and rural markets.
By leveraging the extensive branch network and local expertise of Uttar Pradesh Gramin Bank, Maruti Suzuki seeks to further strengthen its retail footprint while enabling easier access to vehicle ownership for a wider spectrum of customers.
The collaboration with Uttar Pradesh Gramin Bank will leverage the growing customer base of the bank to benefit diverse Maruti Suzuki customer profiles and offer them a range of comprehensive financing solutions. The strategic partnership will also offer competitive financing offers that are tailored to provide greater customer benefits.
The MoU was signed in the presence of Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, and Mr. Yadav S. Thakur, Chairman of Uttar Pradesh Gramin Bank, along with other senior officials from both organisations.
Commenting on this partnership, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said “Our partnership with Uttar Pradesh Gramin Bank marks a significant milestone as we onboard our 50th retail finance partner. This reinforces our commitment to making car ownership simpler and more affordable for customers across India. By expanding our reach through this strategic alliance, we aim to empower buyers with competitive, customer-friendly financing solutions that enhance the overall purchase experience. We remain focused on delivering seamless, tailored finance options, and this collaboration strengthens our vision of providing the Joy of Mobility to aspiring Indian consumers”.
Commenting on the association, Mr. Yadav S. Thakur, Chairman, Uttar Pradesh Gramin Bank Limited, said, “At Uttar Pradesh Gramin Bank, empowering customer aspirations is at the heart of everything we do. Our partnership with Maruti Suzuki, a leader in the automotive industry, is a strategic step towards enhancing our service offerings and delivering greater value to our customers. This collaboration aligns with our ‘Customer-First’ mission, enabling us to provide accessible and affordable vehicle financing solutions. We look forward to helping more individuals and families across the country realise their dream of owning a Maruti Suzuki vehicle.”
