Royal Enfield and Levi’s have joined hands to bring a capsule collection that combines style, form and function. The collection is sure to catch the attention of motorcycle riders and denim fans alike, said a press release.
The collection includes jeans & jackets made from CORDURA denim with high abrasion resistance that is built to last. They are purposefully designed with features like armour slots for shoulder, elbow and knee, a 3D pocket with a hidden zipper, high visibility reflective tape and more.
In addition, there is a wide range of graphic t-shirts available in the collection, with designs created by a multi-disciplinary artist, Toria Jaymes.
“Our brand promise is to unleash authentic self-expression and this collection truly stands by that sentiment. Our collaboration game has always been strong, and we are excited to launch this one. Levi’s and Royal Enfield have a lot in common in terms of the approach to product and quality. The product aesthetics and the functionalities set this collection apart and I am sure the motorcycling community and even the rider at heart will love this collection,” said Mr Sanjeev Mohanty, MD – South Asia & MENA, Levi Strauss & Co.
Commenting on the collaboration, Mr Puneet Sood, Head – Apparel Business at Royal Enfield, said, “Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life; and this goes beyond the legendary motorcycles. We’re delighted to be collaborating with a fellow iconic brand, Levi’s. With a rich legacy and the cultural impact that both the brands have, the collaboration is a perfect fit.”
