Electric vehicle manufacturer, Svitch opened its first exclusive experience centre in Namma Bengaluru recently. At this experience centre, the company’s extensive range of e-bikes will be on display, along with all the merchandising and accessories that it has to offer.
The company is set to launch CSR 762, which will pack in a best-in-class battery swapping technology. The EV motorbike will be unveiled in the coming months. However, the patrons of Svitch will also be able to experience CSR 762 at their Namma centre.
During the pandemic, when people were confined to their homes, cycling was the only outlet to release one’s pent-up energy. Svitch bike came to the rescue of millions of people as it helped people tackle not only physical but mental health problems. The bike, through its best-in-class e-bike, came to the rescue of Indian consumers, who were finding it difficult to cycle long distances. With the launch of Svitch XE+, XE, MXE and the non-electric NXE, the brand captured the minds of its audiences and catapulted to the favoured e-bike brand for Indians across age groups.
Commenting on the showroom opening, Mr Chintan Khatri, CEO of Svitch, said, “Svitch bikes had a first mover advantage in this space. We have had a phenomenal journey since we introduced Svitch XE+ and XE. These were built keeping in mind the people of India and keeping their average stature and build. We look forward to the next phase of growth and are grateful for the response we have gotten so far.”
Mr Khatri envisioned that there will be Svitch dealership and distributorship touch points across pan-India and he made good on that promise. Now, he has taken up opening exclusive Svitch experience showrooms across India and he has started off on a very high and powerful note.
Mr Rajkumar Patel, MD of Svitch, said, “Our products were meant for all the fitness freaks, adrenaline junkies, automobile enthusiasts and lifestyle connoisseurs. We are happy that we have been able to take the Indian EV market by storm. Within a year of launch, we added 100 plus dealer distributor touch points in India. Our current dealer, distributor and exclusive stores network is over 130. Our dealership applications continue to be swarmed and oversubscribed, and we have been working on fine-tuning and streamlining the whole process. With the opening of this experience centre, we are charting a whole new path. We look forward to expanding in the country and plan to take our brand to global markets in the coming months.” Svitch also celebrates its strength in its two manufacturing plants. As per the government mandate, the brand supplies 250W motor in India and locks the speed of the bike at 25kmph. However, Svitch still supplies 500W and 750W motor e-bikes overseas to countries like the Netherlands, Australia, Dubai, USA, Europe and many second and third-world countries. Being an original equipment manufacturer, the brand also supplies its loose parts and raw materials to nearby countries and supports small upcoming brands.
