Audi India has unveiled My Auras, a first-of-its-kind in-vehicle digital experience designed to transform everyday drives into a deeply personalised, multi-sensory journey. The new feature reflects Audi’s philosophy of ‘Vorsprung durch Technik’, blending intuitive technology with emotional engagement to create a stronger bond between the driver and the vehicle.
Integrated seamlessly within myAudi Connect and directly accessible through Audi’s infotainment system, My Auras elevates ownership beyond driving, offering a hyper-personalised lifestyle experience. The app brings together Apple Music integration and one-touch controls for ambient lighting, climate settings, aromatisation, seat ventilation, massage functions and comfort features—allowing drivers to curate the perfect in-cabin mood effortlessly.
Commenting on the launch, Mr. Balbir Singh Dhillon, Brand Director, Audi India, said,
“At Audi India, ‘Vorsprung durch Technik’ is about creating meaningful experiences that adapt to our customers’ lifestyles. The My Auras feature on the myAudi Connect app reflects this philosophy by offering hyper-personalised moods that make every drive feel intentional—whether calming, energising, festive or celebratory.”
Key Highlights of My Auras
One-click multi-sensory control:
Drivers can activate a complete in-cabin atmosphere with a single touch, simultaneously adjusting lighting, music, temperature, seat comfort, massage and ventilation.
Stress-free and mindful driving:
Designed to enhance mental well-being, My Auras promotes relaxation during daily commutes and long journeys. Integrated services such as roadside assistance and vehicle service support within the same app further reduce driver anxiety.
Celebrating life’s moments:
Recognising that driving is part of everyday milestones, My Auras allows users to customise festive themes for cultural and seasonal celebrations. A dedicated birthday mode can automatically activate on special days, creating a memorable in-car experience.
The My Auras feature intelligently scales across Audi India’s portfolio, including the Audi A4, Q3, Q3 Sportback, Q5, A6, Q7, Q8, RS Q8 and Q8 e-tron. Customers can access the experience via myAudi Connect on their iPhones or directly through the vehicle’s infotainment system.
Designed exclusively for iOS users, My Auras is supported on select iPhone models and iOS versions, with feature availability applicable to Audi vehicles from Model Year 2024 onwards.
