CARS24, India’s leading AutoTech company, in partnership with CrashFree India and Bengaluru Traffic Police, has unveiled the country’s first AI-driven road safety billboard that shows real-time traffic challan information. This innovative initiative leverages technology to promote road safety and accountability.
Installed at Trinity Circle, one of Bengaluru’s busiest intersections, the AI system scans vehicle number plates, verifies details against the government’s VAHAN database, and instantly displays pending challans, expired insurance, or lapsed PUC certificates on a large LED screen. Vehicles in full compliance are also recognized, encouraging responsible driving behavior.
The reaction on the streets has been instant. Some motorists look up sheepishly as their fines flash. Others smile with relief when the board shows them all clear. For bystanders, it’s become a spectacle, proof that accountability is no longer hidden in an SMS or buried in an app.
“This feels like going back to school,” said one commuter. “When your name got called out in class, you paid attention. Now, when your challan shows up on that giant screen, you know you can’t escape it.”
On social media, the experiment has sparked debate: some praising it as a bold deterrent, others questioning whether public display will embarrass drivers into better behaviour. What is clear is that no one is ignoring it.
India has a ₹12,000 crore challan crisis, with nearly ₹9,000 crore unpaid. Bengaluru alone booked 8.29 million violations last year. The AI billboard addresses this gap not by issuing new penalties, but by making existing ones impossible to forget.
“We are not just reminding people to clear challans or update documents. We’re reminding them that every act of responsibility on the road, no matter how small, is what keeps an entire city alive. Safety doesn’t come from systems alone; it comes from choices. And the road is the one place where your choices instantly touch thousands of lives.”, Gajendra Jangid, Co-Founder & CMO, CARS24
“This is not about shame, but awareness,” added a senior official from Bengaluru Traffic Police. “Discipline starts with visibility. If this board helps even a fraction of drivers become more responsible, it’s a win for the city.”
The installation at Trinity Circle is a pilot project. If successful, it could be scaled to other high-density junctions, not just in Bengaluru but across India’s major cities. By combining technology with visibility, the initiative could help reduce violations, increase timely challan payments, and most importantly, make India’s roads safer.
