TVS Motor Company marked its return with the second edition of TVS MotoSoul, its Ultimate Biking Festival, in Goa on Friday. Packed with all things fun and exciting, the company unveiled a whole new world of customisation based on the TVS RONIN platform, its latest offering in the modern-retro category. This platform forays with the premium portfolio, and will showcase the company’s customised offerings along with multiple engagements with customers to create their concepts.
According to a media release from the company, TVS Ronin is the industry’s first ‘modern retro’ motorcycle made for those who dare to live the #Unscripted way of life. The motorcycle has been designed ground up with unique features like Dual channel ABS, Rain and Urban modes and Bluetooth connectivity with voice and Ride Assistance.
Its brand philosophy paired with the motorcycle’s capabilities, inspires the possibility to explore new experiences, thereby offering a canvas to explore the customisation capabilities on the TVS RONIN.
Sudarshan Venu, MD, TVS Motor Company, said, “One of the key growth pillars for TVS Motor Company is global premiumization which will be driven by our flagship brands TVS Apache and TVS Ronin and their 5 million global community. We are happy to be back with the TVS MotoSoul 2023 Edition, which is a commitment to bring our community of riders and performance enthusiasts together and celebrate their camaraderie and passion for motorcycling. This year’s event is set to be grander in every aspect, bringing in some action packed and unique experiences, as our customers witness new launches from the stable of TVS RONIN, engage with our racers and experts, participate in a host of sporting activities, and witness powerful performances.”
“The return of TVS MotoSoul – The Ultimate Biking Festival, is a momentous occasion for us as we bring together riders from all over the world to celebrate our shared love for motorcycles. With the second edition of TVS MotoSoul, we are celebrating multiple milestones in our journey around motorcycles and the riding community. Our momentous 5 million global sales milestone for TVS Apache series which is a testament to the hard work and dedication of our team, as well as the loyalty and support of our customers. We are also now a strong community of over 250,000 lakh AOG riders (Apache Owners Group) – India’s biggest official motorcycling community. Our strong international presence in over 80 countries continues to grow further, and we’re proud to represent our brand on a global stage, showcasing the very best of what we as a premium motorcycle brand offer,” said Vimal Sumbly, Head Business – Premium, at TVS Motor Company