Volkswagen Passenger Cars India, kicked off the pan India previews of its striking, exhilarating, German-engineered, new global sedan – the Virtus. The previews will be held simultaneously across all 152 Volkswagen dealerships in India from 14 May to 08 June 2022. The Virtus is the second product from the brand, under the India 2.0 project, which will be launched in the Indian market on 9th June 2022. The initiative takes the brand a step closer towards completing the India 2.0 Project.
Through the pan India previews, customers will get an exclusive opportunity to experience the Virtus before its market launch in the region. Along with the carline, customers will also get to witness a unique Volkswagen experience across all the dealerships in India with its new brand design language that is more vibrant, modern, inviting, digitally connected and humane; digitalized solutions that enhance accessibility and convenience.
Commenting on the announcement, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “At Volkswagen, we have been waiting for this moment to bring the thrill of the New Virtus to our customers. I am excited to kick start the Virtus pan India previews across all Volkswagen touchpoints in India. This initiative will provide our existing and potential customers with an exclusive opportunity to experience our new global sedan before its market launch. All of us at Volkswagen are looking forward to the previews and are confident that our latest product offering, that is best in its class, will receive a positive response and reinvigorate the premium midsize sedan segment in India. It is time for our customers to say hello Goosebumps.”
The New Virtus embodies a dynamic and emotional design language of a Volkswagen and is built on the core DNA of the brand that stands for superior build quality, safety, and fun-to-drive experience. The new sedan is built on the MQB A0 IN Platform with up to 95% localization levels. The flexibility of the platform enabled the new sedan to be the longest car in the segment (4,561 mm) with cabin and boot space (521 litres), truly making it – Big by design.
Along with striking exteriors and premium interiors, the Virtus comes equipped with a host of technology, entertainment, and connectivity features such as the 20.32 cm digital cockpit, 25.65 cm large touchscreen infotainment system with wireless App Connect through Apple CarplayTM and Android AutoTM, KESSY (key less entry and engine start), an electric sunroof, smart-touch Climatronic AC, 8-speakers with immersive sound as standard, wireless mobile charging, front ventilated leather seats, MyVolkswagen Connect App and many more that will appeal and impress the aspirational Indian customer. Safety being the top priority at Volkswagen, the new sedan offers 40+ active and passive safety features, including up to 6 airbags, a reverse camera, Electronic Stability Control (ESC), multi-collision brakes, hill-hold control, seamlessly integrated LED headlamps with LED DRLs, ISOFIX among other features.
The carline is a true marvel of German engineering and is offered in the 1.5L TSI EVO engine with Active Cylinder Technology (ACT) and 1.0L TSI engine both equipped with idle Start/Stop and mated to a 6-speed manual, 6-speed automatic torque converter or 7-speed DSG transmission option.
The New Virtus will be available in vibrant and exciting exterior colors such as the Wild Cherry Red, Carbon Steel Grey, Reflex Silver, Curcuma Yellow, Candy White and Rising Blue.
Customers can pre-book the Volkswagen Virtus across the 152 sales touchpoints in India and also, through the online booking platform on the Volkswagen India website.